How Does Google Places Work?

Google Places is your local business listing in Google search results

Local Google business listings are local directories generated when internet searchers input certain keywords or phrases into Google. These keywords will either directly include a location-based search term (e.g. Melbourne, or Port Douglas), or be intrinsically linked to a location (e.g. Accommodation or Café). When typed into Google, directory listings are produced using Google’s web-based mapping application (known as Google Maps).

Results pin point the exact physical location of the business on a street map with route plans and satellite imagery available to the searcher. Research has shown that internet searchers are more likely to shop local if they are to receive a similar level of service, so relevant detail in your listing is important.

Prior to changes made by Google in 2010, local business listings were valuable marketing tools used in isolation, as the listing was reproduced in Google Maps, Google Earth, Mobile search and other platforms. Since late 2010, Google integrated their web search and Maps into a new platform called Google Places, and the value of standalone local business listings has dropped.

Adding your Business to Google’s Local Business Directory

In keeping with the integrated approach from Google, it is now more important than ever to take a comprehensive approach to search engine optimisation (SEO), including a local map listing.

Local businesses competing on the internet without a map listing will find it harder to rank for their target search terms as Google looks favourably on listings that have added themselves to the business directory.

Adding your business to Google’s local listing, Google Places, is a relatively straightforward process and details can be updated on an ongoing basis and many businesses are already listed through Google’s policy of searching trusted directories like Yellow Pages for relevant business information.

A comprehensive online strategy will lead to better local Google rankings

“Using the internet to consolidate your businesses position on a local level and increase your local customer base is the most realisable and immediate goal the internet presents.”

It is important to recognise the dynamic nature of the web and appreciate that it is always likely to change. With that in mind, the more comprehensive your approach to how your website and brand is made visible online, the more likely you are to have sustainable success.

The popular belief is that the internet is best used to increase business away from your current customer base, explore new markets and extend the reach of your business – but the reality is somewhat different. Using the internet to consolidate your businesses position on a local level and increase your local customer base is the most realisable and immediate goal the internet presents.

Another important feature of the Google local business search results and rankings are its reviews. Initial consensus suggests that Google places a great deal of value on sites generating regular customer reviews online – so it may be worth considering a reward structure or offer to entice customers to leave regular reviews on your local business centre listing.

Let roi.com.au secure your Google Places listing and grow your online presence

To learn more about local business directories and how a stronger online presence can help grow your business, call roi.com.au today on 1300 650 274 – we have helped hundreds of Australian businesses to improve their visibility and maximise the return of their online investment with a Google Map as part of a comprehensive SEO solution.

• 

  Fill out the form to receive a free assessment of your website.

  • Name:*
  • Phone:*
  • Email Address:*
  • Website URL:
  • Request a Quote