1300 650 274
What is The Local Business Centre?
Google’s Local Business Center – Google Places
Make your business seen on Google’s Local Business Directory
The integration of the Google local business centre into the regular Google web search results has changed the playing field for companies trying to get their sites to rank on the first page of Google’s organic search results.
Having your business listed in Google’s local business directory can prove a very quick route to first page rankings – especially if your local competitors don’t have these directory listings.
Until the back end of 2010, Google’s local business directory was a great stand-alone marketing tool for businesses to get recognised locally and maintain a visible presence on Google Earth, Google Maps and other platforms.
New Integrated Approach to Google Search and Local Business Centre Maps
Google places such a degree of relevance on local search that it decided to integrate local search results into its organic search results in 2010. As a result, businesses that have a comprehensive SEO strategy incorporating a local business map have a greater chance of ranking highly on the first page of organic results for a given keyword or phrase.
This integrated approach appears to be the future of how search results are reproduced. So in order to make a consistently strong impact in your industry on a local level, a local business centre listing paired with a sustained SEO strategy are vital to continued success.
Example: Combined SEO and Google Places strategy puts Discount Printing on topThe Benefits of Google’s Local Business Directory
The nature of modern business-to-business and business-to-consumer relationships dictates that the internet is a major player in how goods and services are sought and purchased. Whether you are looking for ‘holiday packages to New York’, ‘golf clubs in Sydney’ or ‘hairdressers in Geelong’, the internet is likely to be a chosen resource to find these products or services.
As a business owner, the onus is then on you to demonstrate that you can deliver such goods and services as well as anyone in the online sphere and to do so, you must have an online presence. Listing your business in Google’s local business directory is a free and easy way to take a positive step towards ensuring that when key phrases related to your business are searched, your business is in the reckoning.
“Research has shown that consumers like to research and refine their search online but they still like to shop local.”
Research has shown that consumers like to research and refine their search online but they still like to shop local. If they have already conducted their search, the interest and intent to buy is already there – it’s up to you to ensure that the customer is directed to your site and a detailed local business map is the best way to pin point the service you offer.
roi.com.au can help improve your businesses local presence online
To learn more about Google’s local business directory – Google Places, and how improving your online presence can impact on your business locally, call roi.com.au today on 1300 650 274.
