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Category Archives: Google Places
Get more local business with Google Places
In Australia, over 60% of consumers research online before buying offline – Google Places represents an amazing opportunity for local Australian businesses to generate more sales leads online. Our Google Places blog looks at best practice techniques for getting more from Google Places listings.
Duplicate Google Places listings
Sometimes duplicate listings appear in Google Places without anyone from you company creating them – usually as a result of a directory listing in a local directory, such as Yellow Pages. Read more…
Posted on September 12, 2011Google Places listings – why outsource to the professionals
Google Places is fast becoming an integral aspect of business’s SEO campaigns. It provides a quick and effective way to position websites on the first page without having to go through the sometimes lengthy process of organic optimisation. Read more…
Posted on July 26, 2011Claiming your Google Places listing
Google Places accounts for approximately 20% of searches made in Google since the integration of Places into the organic search engine results listings in late 2010. Read more…
Posted on July 18, 2011Google Places Reviews
Customer reviews on Google Places has an impact on where your site ranks on Places listings. It pays to offer incentives to customers who fill out reviews as it can drive increased numbers of reviews which impact on rankings. Read more…
Posted on May 30, 2011Geotargeting Is A Valuable Internet Marketing Tool
Geo-targeting determines the IP location of website visitors and allows businesses to offer a tailored solution to visitors based on their geographical location. Read more…
Posted on March 30, 2011User IP addresses and Google Places
Differentiating between searches for specific locations and local search results causes a certain amount of confusion, hopefully this article makes things clearer. Read more…
Posted on March 30, 2011Google Maps Optimisation
Google Maps provides a valuable opportunity for businesses around Australia to win more business on a local level. By having an optimised Google Places listing, your business is more likely to be found for relevant local search results. Read more…
Posted on March 29, 2011Google Places Ranking Factors
Google changed the landscape of search results in late 2010 when they integrated Google Places into search results. Here’s what we see as the most important ranking factors. Read more…
Posted on March 21, 2011Glocal Marketing Approach
The idea of a mass market no longer holds relevance amongst marketers. There is an increasing need to tailor the marketing strategy of brands, products and services to appeal to local audiences. Read more…
Posted on February 28, 2011 |
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