The Internet offers a cost effective measurable channel on which to promote your business that for the first time gives accountability to your advertising spend. When Google holds 90% of the search engine market share in the Australian market; total advertising revenue in digital media soaring by 42% to $1.44 billion (BRW, Digital Generation, February 28-April 2, 2008) and with an increasing percentage of Australians using the search engines to research their future purchase decisions, one wonders how businesses can still question the validity of search engine optimisation.

Importance of AdWords Quality Score

The majority of Australian businesses incorrectly assume the advertiser who bids the highest amount per click will be the highest listed website in the sponsored links of Google. This is incorrect. Our experience indicates there is huge scope for Australian businesses to significantly reduce their Adwords expenditure through improved campaign set up and boosting the quality score of your campaigns.

Search engines: The number 1 Internet Media source

Search engines have redefined the way people use the Internet and leverage its information and smart working tools. From finding your life partner to the best shopping bargain to the latest research for self education/business strategy to connecting with experts and service providers;  the Internet is enriching our lives in ways that were not possible in ‘pre-search engine’ days.