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Paid Search Marketing (PPC)
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Over the past 4-5 years Google Adwords has become extremely popular among Australian businesses that want to drive more traffic and sales through their website.
The popularity of Google Adwords is not surprising when you consider the following facts:
- Google is clearly Australia’s most used search engine with 85% + market share
- Google Adwords allows you to instantly drive traffic to your website
- It is relatively easy and quick to set up a Google Adwords account |
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Last Updated ( Thursday, 21 February 2008 )
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Internet Marketing
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Banner Advertising is a form of Internet Marketing which involves embedding an advertisement on to a web page with the goal of attracting the Internet user to the website of the advertiser. Banner Advertising today often involved interactive rich media to maximise the click through rate of the advertiser. |
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Internet Marketing
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The growth in the penetration and usage of the Internet across Australia’s population has seen the Internet Advertising industry grow at a phenomenal rate over the past 2- 3 years.
This is highlighted by the fact the Australian Internet Advertising industry now generates more revenue per year than both the Radio and Outdoor advertising industries. |
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Last Updated ( Thursday, 04 September 2008 )
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Internet Marketing
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Search Engine Optimisation
Is the expression used to describe the process of designing a website to increase its visibility and rankings in a search engine when a relevant search is being made. The key components of successful search engine optimisation are the production of relevant content, search engine friendly site structure and increasing the site’s popularity throug effective link building. |
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Last Updated ( Thursday, 21 February 2008 )
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Internet Marketing
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As you near the end of the 2005-06 financial year you are perhaps starting to implement budgets and a marketing plan for the next year. In the last year you may have noticed that the Internet has received more airtime on the news with the dawn of giants YouTube, MySpace and the Facebook revolution taking the world by storm with a projected 48 million users by 2010. |
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Last Updated ( Thursday, 21 February 2008 )
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Internet Marketing
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Consumers have always liked talking about the brands they love, those they hate, their good experiences and even more so, the bad ones. Every business strives towards developing strong consumer relations that will result in the happy customer telling as many people as they know about your fantastic value offering. |
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Last Updated ( Thursday, 21 February 2008 )
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