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General Marketing
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As competition becomes fierce and choices multiply with alarming regularity, marketing needs to raise the bar on the compelling attractiveness of its offers. Not only do these offers need to convince the consumer to use your offering, at times you need to wean consumers away from entrenched competition. This seduction needs a powerful emotional or rational inducement or a combination of both. |
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Last Updated ( Thursday, 21 February 2008 )
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General Marketing
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Change is irreversible especially when it becomes a global trend and is embraced by the majority of companies. Online business interaction and using the Internet for branding, sales and customer service are now accepted as best practices by almost all businesses irrespective of their size and nationality. |
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Last Updated ( Thursday, 21 February 2008 )
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Email Marketing
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Targeted information always attracts
In today’s knowledge era, information is among the popular ‘glues’ binding communities across different regions, professions and interests. Information sharing is one of the best ways to not only build relationships but also position your business as an expert to a carefully selected target audience. |
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Last Updated ( Thursday, 21 February 2008 )
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Email Marketing
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Using e-mail marketing to promote your business or a new product / service is one of the most cost effective marketing strategies. E-mail today is a vital form of communication for most people – ordinary people to key decision makers. Hence, well written, targeted e-mails can be sent to thousands of recipients at just a click of a mouse. |
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Last Updated ( Thursday, 21 February 2008 )
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Domain Name
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When you consider that typing a domain name into a browser is still the most common way people find websites and that email today is the most popular form of communication in business it is clear that the domain names registered by your company are one of its most valuable assets. |
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Last Updated ( Thursday, 21 February 2008 )
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Domain Name
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In Part 1 of our article on domain names we highlighted the importance of showing foresight with the development of your domain name strategy. In our follow up article we focus on providing you the information you need to register and manage your domain names effectively. |
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Last Updated ( Thursday, 21 February 2008 )
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