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Search Engine Optimisation (SEO)
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White Hat and Black Hat SEO techniques
The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites. As White hat SEO techniques follow the general guidelines of search engines, they are considered ethical techniques and are therefore viewed positively by the major search engines. |
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Search Engine Optimisation (SEO)
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Search Engine Rankings & Flash sites
A 100% flash website which has its entire navigation and content within a single Flash movie file - all embedded in one HTML page, faces serious SEO challenges. This is because search engines view the entire site as one single webpage because the search engine robots are unable to crawl through your flash 'webpages' for content/keyword checking as they can't access your flash file properly, only the surrounding html file that its embedded in. In reality the content that a search engine spider extracts from the Flash file is pretty different from what the site visitors get to see. |
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Search Engine Optimisation (SEO)
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Choosing the right SEO provider
Search engine optimisation initiatives are considered top priority by most Australian businesses today as search engines consistently deliver some of the best returns for your marketing spend. This emerging trend has seen the search engine optimisation (SEO) market landscape become more competitive and dynamic as search engines keep updating the algorithm of their crawlers so they can continuously improve the search results provided to Internet users. |
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Search Engine Optimisation (SEO)
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Internet is the ideal platform for exporters & importers
Money and expertise knows no geographic boundaries in today’s predominantly free markets as businesses can easily target the best marketplace / country for higher returns. The Internet, with its global connectivity, is ideal for linking users and suppliers on a globally democratic transparent
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Last Updated ( Thursday, 05 June 2008 )
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Search Engine Optimisation (SEO)
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The Internet offers a cost effective measurable channel on which to promote your business that for the first time gives accountability to your advertising spend. When Google holds 90% of the search engine market share in the Australian market; total advertising revenue in digital media soaring by 42% to $1.44 billion (BRW, Digital Generation, February 28-April 2, 2008) and with an increasing percentage of Australians using the search engines to research their future purchase decisions, one wonders how businesses can still question the validity of search engine optimisation.
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Last Updated ( Thursday, 05 June 2008 )
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Paid Search Marketing (PPC)
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Importance of AdWords Quality Score
The majority of Australian businesses incorrectly assume the advertiser who bids the highest amount per click will be the highest listed website in the sponsored links of Google. This is incorrect. Our experience indicates there is huge scope for Australian businesses to significantly reduce their Adwords expenditure through improved campaign set up and boosting the quality score of your campaigns.
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