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Paid Search Marketing (PPC)
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Crisp Adwords Ads
Google Adwords are keyword-based sponsored (paid) advertisements which appear as the top two listings, or on the right-hand side of a search results webpage. Advertisers are charged a fee (ranging from 5 cents, to tens of dollars) each time a visitor clicks on the ad. |
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Internet Marketing
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Going beyond Web traffic analysis
While web traffic analysis is a good measure of knowing customer’s web-content preferences, it is insufficient to know latent customer needs which could add to your bottom-line tremendously. Businesses today need to proactively adapt to these latent needs to stay ahead of the alert competition.
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Internet Marketing
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Price / Shopping Comparison sites explained
Shopping or price comparison websites are a type of web directory with many hundreds of product listings that allow consumers to search and compare products across different categories. These comparison sites provide product listings from a wide range of retailers, together with product prices, product descriptions (including their photograph) and consumer reviews. This enables consumers to view the same / similar products from different retailers alongside each other. |
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Internet Marketing
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YouTube is amongst the most popular video viewing destinations on the web today, having served more than 1.73 billion video views and 45 terabytes of video footage. With video content becoming increasingly popular in web searches, YouTube is fast becoming everyone's first port of call when they want to search for a video online.
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Last Updated ( Friday, 04 April 2008 )
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Internet Marketing
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Understand CPM rates, average click through rates, and the best place to advertise on websites to obtain maximum click through rates (CTR’s)
Brand Promotion Vs Interaction costs
Traditionally advertising was used to build brands and marketers considered a high brand recall as a measure to acheive a higher sales return as they assumed that the user preferred their brand (thanks to a better brand positioning ~ brand recall).
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Last Updated ( Thursday, 03 April 2008 )
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Internet Marketing
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Website Conversion Rate is Important
Today many Australian businesses are focussed on increasing their website traffic every month, however, very few businesses focus on increasing the percentage of visitors who turn into new sales opportunities. After all, there is little point investing time and money into driving new visitors to your website if they do not convert into new business opportunities. |
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Last Updated ( Tuesday, 25 March 2008 )
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