Tapping the local search market

Traditionally people referred to the yellow pages when seeking information on local businesses and their services. Google offers all this and more on its local listing and maps service. This is yet another example of Google launching a service that increases its marketing reach even further by offering users a ‘friendly convenience of local business content.


  Googles local search results for "mudgee accommodation"

According to Australian Bureau of Statistics’ recent findings (2006-2007), 64% of Australian
homes had Internet access and about 73% of the residents had access to a home PC. As compared to the previous year, the proportion of households with Internet access jumped by four percentage points and the proportion of households with access to a PC increased by three percentage points.

Pay per click advertisements are demanding

Pay per click (PPC) advertisements such as Adwords are the text advertisements that are placed on the side/top of the search result web pages and on websites that agree to display them under Google’s Adsense programme. By displaying content of the advertiser on the first search result web page, these advertisements enjoy a high exposure rate with the targeted audience. PPC advertisements are the way forward if you are looking for a rapid increase in website traffic and attracting targeted visitors.