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Website Statistics
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Website Goals
Websites are customer facing initiatives and thus their main goal is to have higher visitor participation or even conversion (an intended user activity like sales). Website owners can use statistical numbers of site visitor analysis to track such goals as viewing a particular webpage, downloading a specific file, lead generation (contact form details completed) and sales effected. |
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Last Updated ( Thursday, 21 February 2008 )
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Internet Marketing
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Working Backwards for Better Website Performance
If you want to improve your website's appeal to your target audience, you first need to determine where it is failing. The way forward is to work back from the desired visitor actions on your website. |
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Last Updated ( Tuesday, 08 January 2008 )
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Website Statistics
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What does it mean? What is a reasonable bounce rate? Why is bounce rate important? What can you do to reduce your bounce rate?
Website Realities
Beginning any business activity with perfect success rate is rare, and it is the same for websites too. Most web presence initiatives start tentatively and get better with time. |
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Last Updated ( Thursday, 05 June 2008 )
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Website Statistics
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Every marketing activity should be focused on boosting ROI, and for this you need to look at effective ways to convert your insights into value generating actions. Web analytics are smart tools available to online marketers that enable management to glean actionable insight so that they can take informed marketing decisions. |
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Last Updated ( Monday, 07 January 2008 )
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Website Design
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A website is an important marketing collateral that is viewed across the world and is benchmarked with many millions of other websites. A good website that appeals to a majority of the targeted audience needs to follow a balanced mix of technical, design aesthetics, colour combinations, information architecture, navigation and layout. |
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Last Updated ( Thursday, 21 February 2008 )
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Website Design
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Over the past year and a half there has been a surge in the amount of video available on the Internet. Sites like YouTube have become extremely popular, computers now come standard with DVD players and bundled software to view a collection of movies that were once only watched on TV Screens. Online users, especially in the younger demographics are now becoming increasingly accustomed to viewing movies & visuals away from traditional media. |
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Last Updated ( Thursday, 21 February 2008 )
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