When it comes to the Internet in 2007, Google is the new Yellow Pages. A top ranking in Google can make a material difference to your business in terms of boosting traffic and sales through your website. With so much new business available from top search engine rankings it is not surprising that almost every Australian business wants their website to be listed number 1 in the search engine results, particularly Google.

A simplistic explanation of the Long Tail theory is that modern day society is gradually moving away from a small number of mainstream products and moving towards demanding a large number of niche products.

For those in the search engine optimisation industry Page Rank can become an obsession, a web status symbol and an important factor which influences the ranking of your website in Google, the world’s major search engine.

What is Google Page Rank?