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Whether you are an offline business or a planned online business, the web offers unmatched benefits to expand your reach and enhance your marketing /sales pitch. Online web operations also enrich your customer service experience, create significant operational efficiencies and saving - both in the short as well the long term. |
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Last Updated ( Thursday, 21 February 2008 )
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Permission marketing is an online approach of business prospecting that involves taking an explicit permission from the prospect/customer to be contacted. As the prospect has personally agreed to receive promotional material, readership and conversion rates are high. Permission marketing initiatives include opt-in e-mail, where web visitors sign up to receive promotional information in advance in the form of e-mailers or internet newsletters. |
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Last Updated ( Thursday, 21 February 2008 )
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Build a learning community of users and not just customers – mix of responsive web services and informative webinars / micro sites to keep customers better informed for more intelligent purchase decisions |
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Last Updated ( Thursday, 21 February 2008 )
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As competition becomes fierce and choices multiply with alarming regularity, marketing needs to raise the bar on the compelling attractiveness of its offers. Not only do these offers need to convince the consumer to use your offering, at times you need to wean consumers away from entrenched competition. This seduction needs a powerful emotional or rational inducement or a combination of both. |
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Last Updated ( Thursday, 21 February 2008 )
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Change is irreversible especially when it becomes a global trend and is embraced by the majority of companies. Online business interaction and using the Internet for branding, sales and customer service are now accepted as best practices by almost all businesses irrespective of their size and nationality. |
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Last Updated ( Thursday, 21 February 2008 )
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