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How branding is becoming important in search engine optimisation (SEO) and search engine marketing

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(2 votes)
The importance of brand

A company’s brand resides in the hearts & minds of its targeted prospects, consumers and clients. A brand is the sum total of all their experiences & perceptions. Most of these attributes a marketer can effectively manage through a well researched integrated marketing approach by leveraging the synergies of different online and offline branding activities and initiatives.
Last Updated ( Monday, 11 August 2008 )
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Implementing the right budgeting strategy for search engine marketing

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(1 vote)
Search Engine Marketing budgeting reality

As one of the most efficient means of marketing, search engine marketing offers amongst the best returns on your marketing spend. With numerous options like search engine optimisation (SEO) and PPC advertising campaigns; search engine marketing does offer tremendous flexibility.
Last Updated ( Friday, 01 August 2008 )
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The best ways to generate traffic to your website

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(1 vote)
Website audience building

Creating a new website is a huge task and building a regular stream of visitors can be expensive or a little hit and miss without a targeted approach. In fact making or updating a website is about 60% of the task as ensuring its popularity and building repeat visitation requires specialist expertise, perseverance, regular monitoring and innovative business strategies.

Last Updated ( Tuesday, 22 July 2008 )
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What is RSS? And how can RSS help my search engine rankings and website traffic

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(2 votes)
RSS Explained

RSS has created a buzz in online publishing as it can help even brand new sites significantly improve their organic search Engine rankings in a short space of time. RSS is in fact the latest ‘in-thing’ in online publishing. RSS stands for Rich Site Syndication and is a file format similar to XML. RSS is used by Internet publishers to make their web content available to others in a manner/format that can be universally understood.
Last Updated ( Wednesday, 30 April 2008 )
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How to implement successful online surveys - how to write questions?, what is a good response rate?

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Going beyond Web traffic analysis

While web traffic analysis is a good measure of knowing customer’s web-content preferences, it is insufficient to know latent customer needs which could add to your bottom-line tremendously.  Businesses today need to proactively adapt to these latent needs to stay ahead of the alert competition.

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Effective SEO with focused email marketing delivers superior ROI
Cost Effective Online Marketing

The ever growing popularity of the Internet with consumers (15.5 million Australians now online) combined with the low cost benefits of targeted online marketing provides the ideal platform to deliver superior returns on your marketing spend.
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