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Google Stays Ahead with Google Trends
Marketers love using Google for building their brands, extending their market reach, plus the constant release of smart free tools that Google keeps releasing which help businesses make smarter decisions.
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Last Updated ( Wednesday, 09 July 2008 )
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Tapping the local search marketTraditionally people referred to the yellow pages when seeking information on local businesses and their services. Google offers all this and more on its local listing and maps service. This is yet another example of Google launching a service that increases its marketing reach even further by offering users a ‘friendly convenience of local business content.  Googles local search results for "mudgee accommodation" |
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Last Updated ( Friday, 14 March 2008 )
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GYM: The Big Three
To be physically fit and attractive we go to the gym. For web-businesses to be financially fit, marketers need to go to the GYM also: Google (G), Yahoo (Y), and MSN (M) are the big 3 search engines and they account for more than 90% of all web-searches in Australia. |
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Last Updated ( Friday, 29 February 2008 )
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Search engine led search engine optimisation (SEO) is a necessary marketing strategy - global in outlook, actual customers for a large number of B2C businesses are local. Large businesses do need national and global branding, but in today’s era of niche marketing they need to exhibit their ability to nurture localised customer needs too (like large global car rental companies). |
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Last Updated ( Thursday, 21 February 2008 )
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Typically any search on a generic search engine like Google or Yahoo throws up thousands of search pages, many of which may be irrelevant to the searcher. General search engines are beginning to suffer from an information overload. Thus the next level of search engine convenience gave birth to niche search engines, called vertical search engines, which give focused results thanks to their specialist databases. |
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Last Updated ( Thursday, 21 February 2008 )
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