Google analytics and Google Trends allow marketers to make informed decisions by allowing them to analyse how different web marketing efforts are performing. Google Trends tracks the number of unique visitors that a website has receives over a specified period of time, and then charts its results. This allows website owners to measure:
- -search volumes of specific key-words / key-phrases
- -search traffic from different regions/countries
- -search traffic over different time periods
- -search traffic comparisons between different key-phrases (separated by commas)
- -traffic comparisons of up to 5 sites at any given moment using charts & bar graphs
With these tools you can easily build an online trend analysis that helps your business capitalise on emerging market trends in the future Google Trends enables web-marketers to track the level of interest from web surfers in topics that are unique to their market and product / service.
For the benefit of PR professionals Google Trends also shows how frequently Google News carried stories with the topics related to a particular product/service issue and from which geographic region people searched for that news topic/phrase. This enables marketers to track people’s interest in different markets, brands, or any other concept/offering, over time. Google Trends also allows web-owners to see how popular different sites (‘Hot Trends’) are in different countries and regions; along with the search terms people used to reach them. This gives marketers a snapshot of what is on public’s mind by looking at the fastest-rising searches at different points of time. Google Trends updates its ‘Hot Trends’ statistics on hourly basis.
Smart Marketing Analysis Marketers often need to know the difference in the volume of traffic on a keyword basis, plus the differences in keyword traffic across different countries. A good example of significant differences in traffic volumes for key phrases between countries is “search engine optimisation” which is very popular in the UK , New Zealand and South Africa, whilst the United States and India prefer the search terms SEO and “search engine optimization”
Google Trends has also just launched the ability to study traffic data trends of certain websites. This means you can track the traffic patterns of your favourite websites or your competiors. The trends interface enables you to see the geographic regions which are providing the traffic, plus a valuable list of other websites people are visiting, other than yours – very useful information indeed.
Google Trends for websites is still early days so you need to be patient as many searchers in Australia display insufficient data. However, there is no doubt if you are a strategic marketer keyword search trends can be a great way of predicting the next big thing – Enjoy Google Trends at http://www.google.com/trends
