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Website Optimisation (Search Engine Optimisation)

What is search engine optimisation or SEO?

Search Engine Optimisation (also known as SEO) is the process of improving the ranking of your website in the natural search engine rankings (left hand search results on Google, Bing and other search engines) to increase the amount of qualified traffic to your website over time.

The SEO process involves advanced website optimization that adheres to best practices as determined by the search engines and ensures that your website is search engine friendly.

Why is search engine optimisation or SEO important to your business?

• The Internet is the fastest growing sales channel – The Australian Internet advertising industry is currently growing at 100%, whilst traditional media is growing at 5-10% per year.

  The reason for the huge growth is that the way people make decisions has fundamentally changed; and search engines are now an integral part of the research and buying process. A high search engine ranking gives your business access to new customers and markets. This is why search engine optimisation or SEO is becoming increasingly important for businesses all over the world.

• Reducing your cost of online customer acquisition – The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase in Australia over the coming years.

  Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus it can help reduce the costs of paid search marketing.

• More Targeted and Qualified Website Visitors – Our research indicates that natural search engine traffic compared to paid search traffic provides highly qualified visitors which results in higher online sales lead conversion rates. Plus it increases the average amount of time a user spends on your website.

Why outsource search engine optimisation or SEO to a specialist company?

The Internet is a serious sales channel today. Top rankings in Google and implementing a successful search engine marketing strategy can have a 6 or 7 figure positive impact on the profitability of your company. Asking your IT person or website design company to be responsible for your search engine marketing and website optimisation is like asking your Office Manager to be responsible for business development and hitting sales targets.

Outsourcing your search engine optimisation or SEO to ROI.com.au enables your business to cost effectively leverage the large investment we have made in developing our services; plus access the specialist expertise we have acquired over the past 9 years from working with 1000's of Australian websites.

Are all search engine optimisation services and SEO the same?

The principles and promises of high rankings are all the same from every search engine marketing or search engine optimisation company however, like everything in business the results achieved from website optimisation are considerably different. After all, search engine optimisation is a process of out-ranking another website, so your approach to search engine optimisation needs to be unique to achieve top results.

When choosing a search engine optimisation firm you should ask the following questions about SEO:

1. What are the best rankings or SEO results the company has achieved for high traffic keywords in competitive markets?
   For example: it's easy to rank highly for "doncaster plumber" and much harder to rank for a search term like "fitness equipment".
2. What is the company's current client retention rate?
3. What resources does the company have available to allocate to your website optimization project?
4. What are the measures of success for your search engine marketing project?
5. What % of the company is dedicated to search engine marketing?

Any SEO company can deliver top rankings for obscure search terms, however, very few SEO companies can deliver in the most competitive online markets. See some of our latest ranking results below

• Trade:
  • Bushranger Water Tanks – number 1 "water tanks"
  • Abberkade – number 1 "interstate removalists"
  • Complete Removals – number 1 "Adelaide removalists"
  • Tj Imports – number 1 "stone cladding"
  • Port Container Services – number 1 "shipping container"
• Shopping:
  • Dadshop.com.au – number 1 "Christmas Gifts"
  • Hampering Around – "Christmas hampers"
  • Progressive Office – "office furniture"
  • Fitness Market – number 1 "fitness equipment"
  • Teleflora – number 1 "florists"
• Travel & Accommodation:
  • Lookout Noosa – noosa hotel & Noosa apartments
  • SeaWorld – gold coast accommodation
  • Bangalow Waters – coffs harbour accommodation
  • 181 The Esplanade – cairns accommodation
  • Punt Hill – Melbourne accommodation
• Real Estate:
  • Rental Express – Property Management
  • Fletchers – luxury property
  • Thomson – Melbourne real estate
  • Rayner Real Estate – country property
  • Paton Estate – Mornington peninsula real estate