Search Engine Optimisation (SEO)

Don't Be Scared, It's Just a SEO Report

Fear of analytics is a common ailment in online marketing, but the reasoning behind this fear is flawed. Many SEO beginners take one look at and SEO audit and run to the nearest phone to hire a professional. While contracting a professional SEO might be a good move for your online marketing campaign, there is no excuse for you not to be able to read an analytics report, at least on a basic level. Understanding the figures that will tell you how your site is performing is a crucial cog in the machinery of a successful website.

Is your website's placement in Google search results all that important?

This really shouldn’t even be a question, in my opinion. Google’s influence in the search engine industry is unparalleled, and its growth shows no signs of stopping anytime in the near future. According to SearchEngineWatch.com’s statistics on the top search providers for August 2009 , Google dominates the field with 64.6% of all searches, or 6,986,580 performed during the month. Even more astonishing, that number is a 2.9% increase from the month before, even though the numbers are already staggering. Therefore, high SEO rankings within Google are what every reputable SEO strives for.

Advanced SEO Techniques Even a Beginner Can Understand

Over the years since online marketing became de rigueur, search engine optimisation has developed into a sophisticated approach to reeling in customers. The process only becomes more involved as search engines make their algorithms more efficient. For the search marketing newbie, SEO may seem like a tough egg to crack; there are so many different approaches, and various opinions about the best ways to entice visitors to a site. However, even one completely untrained in search engine optimisation can understand how to tweak their site to make it more appealing to visitors new and old.

Choosing a top SEO company: 5 tips for the SEO newbie

Finding an SEO company shouldn’t be hard, it’s choosing from all the prospects that is difficult. If you Google ‘SEO company,’ you’ll be presented with about 19,900,000 options, which can be intimidating even for those who have some experience with searching for an SEO services company. Before selecting a search engine optimisation company, do a little research about the basics of SEO, so you won’t feel completely adrift when you attempt to understand the qualities that make for a good SEO. A good place to start your study is with seomoz.org’s Beginner’s Guide to SEO.