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It's Christmas at DadShop.com.au
The online gift store case study illustrating a best practice search engine marketing strategy in the lead up to the festive season
The DadShop.com.au experience commenced 18 months ago when the business entered the online space with their store DadShop.com.au - selling an extensive range of gifts for men applicable to every occasion. The store targets the sophisticated male market and moves away from the traditional “sex starved”, sports maniac themes that have previously dominated the space.
Traditional retail businesses invest in foot traffic; whilst DadShop.com.au recognised the market opportunity to invest in online traffic, as an increasing percentage of Australians utilise the Internet, not only for research purposes but to make online purchases. |
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Last Updated ( Sunday, 16 November 2008 )
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What is the most profitable keyword search on the Internet for your business? Keyword research, selection and continuous refinement is an integral part of the search engine marketing and search engine optimization process.
A great starting point for selecting generating relevant keywords is identifying the most popular search terms on the Internet. http://searchmarketing.yahoo.com/en_AU/rc/srch/index.php |
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Last Updated ( Tuesday, 15 April 2008 )
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Search Engine Optimization ( SEO ) is the process of increasing both the volume and quality of traffic to your website in the natural search engine results (left hand side) where you receive free clicks to your website. |
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Last Updated ( Tuesday, 15 April 2008 )
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Natural search engine rankings (sometimes called organic rankings) are the listings on the left hand side of the results generated by the world’s major search engines, Google, Yahoo7.com.au and nineMSN. Not surprisingly, every website owner would like to be listed on the top of the search engine rankings as the number 1 listing receives the highest percentage of traffic. The most popular search engine in Australia is Google with a market share of over 80%. |
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Last Updated ( Wednesday, 30 April 2008 )
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the moment has arrived – your new website is published and now LIVE on the Internet.
You tell your friends about your new website, go to Google.com.au and type in your new website, only to find “no listing”.
Surely… there must be some mistake, Google must be experiencing a technical error not to be listing your new website. |
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Last Updated ( Wednesday, 30 April 2008 )
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