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Many businesses ask the question whether they should focus their budgets on search engine optimisation (organic rankings) or PPC (sponsored listings). Even though often a business will select either SEO or PPC, the truth is that these search engine marketing strategies work very well together. Below are a number of unique instances that SEO and PPC complement one another very well. 
1. Launching a New Website – When launching a new website a business should focus both on PPC and SEO, because it is the sponsored listings which will initially drive traffic to the website. In the future, as the website moves up in the organic rankings, the SEO efforts will contribute to that traffic. What SEO strategies are available at ROI? 2. A Website Redesign – Even when you are just redesigning your website and maintaining the same domain name, you should consider implementing a PPC strategy during the website launch. This is because the search engines will have to re-index the new pages, the old rankings have to be redirected via 301 redirects and any temporary drop in organic rankings can be complemented by some PPC efforts, to maintain traffic levels. 3. Entering New Geographic Markets – If your business is expanding its offering into a new geographic market, it would make sense to set up a geo-targeted PPC strategy in order to first test the market and to ascertain which keywords offer the highest return and should be utilised in the SEO strategy for that market. |
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In 2007, Google introduced its "Universal Search" system that was designed to blend the search engine results pages (SERPs), so that the traditional listings would be blended with news, video, image, local and book search results. This changes the way in which searchers find what they are looking for online, because it means that they will no longer just be clicking on the traditional organic listings but now have the opportunity to conclude their search through other forms of content. 
Universal Search has now become a constant on the search engines, and in most searches it is uncommon not to see some image, video or news links appear, relevant to the search query. This blended search changes the way searchers look for information, so, for the same reason it should change the approach to an SEO strategy. How do I get higher search engine rankings using SEO ? Blended Search SEO The way that blended search SEO works is by developing relevant content for the search engines in a different format than a typical web page so that it appears among the universal search results on the major search engines. |
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Making the Case for SEO in the New Financial Year The end of the financial year is around the corner and so as we scramble to finalise 2008-09 taxes and finances, our minds slowly move to the 2009-10 budget. How much will the marketing budget shrink as most businesses are still feeling the recession squeeze? 
Is this the year that you will finally take the dive, scrap the Yellow Pages advertising, redistribute the budget and dip your toes into the world of online advertising? SEO rankings and your website We always said that SEO is important, critical, vital to long-term online business success, this time, to be that little bit more convincing we’re going to bring out the big guns to help drive our message home. |
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It cannot be denied that when things go wrong with the SEO work, which generally means your search engine placement rankings going down, the SEO company gets the blame! 
This might seem logical because the SEO company has been commissioned to improve search engine ranking results, so it is only natural that the blame would fall on them. What is SEO ? Why is it important? BUT, are you doing something internally to sabotage the work and bring those rankings down? Here follows a list of some of the things that companies do to bring their own rankings down: #1. Updating your site without consulting your SEO company
This is a very common mistake that gives SEO companies a big headache because what usually happens is this: the company webmaster uploads new graphics or a press release to the site but by mistake saves an older version of the site over the new one. If this goes unnoticed, the ranking results could very quickly start to drop and once the drop is noticed, of course the blame goes to the SEO company. |
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The very structure of the search engine rankings, with 10 organic results on the first page of the SERPs, vying for limited traffic, each listing getting a smaller percentage of the traffic pie as the results slip lower on the page, makes the search engines a very competitive place. With the financial rewards awaiting those businesses that do make it to the top of the SERPs, it is a position worth fighting for. While the best way of getting there is through a targeted SEO strategy. 
The Only Constant in SEO is Change The search engine landscape has been changing dramatically since the 1990’s when search engines made their public debut and so did the various applied SEO methodologies to increase rankings. The SEO world has moved from link bombing with anchor text, buying hordes of links from inter-linking link farms and meta-tag optimisation to social media marketing and paid link networks as more advanced forms of SEO. How to advertise on Google the ROI way – SEO explained In SEO, change is constant. SEO firms need to put a lot of resource into R&D as well as learning and staying on top of the latest SEO trends. The search engines seek to become more sophisticated with each year, ranking websites according to the quality that they will deliver a user. For this reason, SEO companies have to maintain their competitiveness in order to continue to deliver quality results for clients. |
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