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Some websites are developed solely to operate in the international market or your company may be investigating expansion into an overseas market. This decision brings with it a unique search engine optimisation strategy that requires a country-specific focus. There are a number of best practices to consider in developing a successful international SEO strategy.  The first fundamental point to consider is NOT to start thinking about your international SEO strategy only once your website has been designed and built. Then, it is already too late because unless you received some professional advice or understand the fundamentals of international SEO, a lot of expensive and potentially avoidable backtracking will be required to straighten out your SEO strategy. What SEO strategies are available at ROI?
International SEO Tips There are a number of things that you can do to help users outside your country to find your website more easily. 1. Identify the language with the Meta tag, i.e.: If the language is French: <meta name = "language" content = "FR" /> 2. Native language content – develop content on your website in the native language of the country you are targeting. 3. Use domain extensions of the country – When you wish to develop your website brand in another online market it is important to adhere to the standards and rules of that market. In order to be perceived as trusted and credible, the most basic thing to do is to use domain extensions of the country. Do not use your Australian URL (.com.au) overseas, but utilise for example: .fr for France, .co.uk for the UK or .cn for China. 4. Include local contact details – Ensure that there are some local contact details on your website, such as a local address or telephone number. Potential clients may immediately be put off if they realise that they have no local customer service options available to them or lose faith in your service offering if it perceived as 'foreign'. 5. Increase inbound links from sites of the same country – To increase the rankings of your country specific URL it is important to link to local websites and not just have inbound links from your country. 6. Even when targeting other English countries, adhere to rules of language – When targeting the United States, bare in mind that there are subtle spelling differences for many words. 7. Host locally – If possible, host your local URL with the relevant country extension locally because this will help the search engines in registering your website as a local site in your specific overseas market. |
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