SEO Articles

Online marketing success with Google Maps

In a never-ending quest to dominate the search engine market, Google has given website operators yet another resource aid in managing online presence: Google Maps. In April 2009, Google Maps surpassed Mapquest as the most-visited map site for the first time, according to Hitwise. This means that if a potential customer is using a map site to find your business, they will be using Google. In addition, local business listings are increasingly popping up on the first page of Google’s SERPs, often as the first result. While some people are leery of this change, it presents an opportunity for you to increase the potency of your site’s SEO.

Don't Be Scared, It's Just a SEO Report

Fear of analytics is a common ailment in online marketing, but the reasoning behind this fear is flawed. Many SEO beginners take one look at and SEO audit and run to the nearest phone to hire a professional. While contracting a professional SEO might be a good move for your online marketing campaign, there is no excuse for you not to be able to read an analytics report, at least on a basic level. Understanding the figures that will tell you how your site is performing is a crucial cog in the machinery of a successful website.

Is your website's placement in Google search results all that important?

This really shouldn’t even be a question, in my opinion. Google’s influence in the search engine industry is unparalleled, and its growth shows no signs of stopping anytime in the near future. According to SearchEngineWatch.com’s statistics on the top search providers for August 2009 , Google dominates the field with 64.6% of all searches, or 6,986,580 performed during the month. Even more astonishing, that number is a 2.9% increase from the month before, even though the numbers are already staggering. Therefore, high SEO rankings within Google are what every reputable SEO strives for.

Advanced SEO Techniques Even a Beginner Can Understand

Over the years since online marketing became de rigueur, search engine optimisation has developed into a sophisticated approach to reeling in customers. The process only becomes more involved as search engines make their algorithms more efficient. For the search marketing newbie, SEO may seem like a tough egg to crack; there are so many different approaches, and various opinions about the best ways to entice visitors to a site. However, even one completely untrained in search engine optimisation can understand how to tweak their site to make it more appealing to visitors new and old.