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Johnson & Johnson, the Fortune 500 company, which has a legacy of over 125 years in family health and baby products was caught in an embarrassing situation as more reports of children’s drugs recalls continue to appear. From being a monopoly product in child care, J & J has become just one of the many choices in child care product brands for the consumers, overnight! The media has started to analyze the reputation and the brand name and as a result consumers are taking that extra while to choose their next baby product instead of endorsing J & J blindly as they have been doing for all these years. |
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