SEO Articles

What does Google Caffeine mean for your SEO strategy

“Caffeine” is the name given by Google to their new search engine algorithm which was released in June 2010.   Google’s new search engine “caffeine” is indexing your SEO and website changes faster than ever before, plus Google can store much more information from your website, which means their spiders can reach deeper into your website and capture Video content.

5 Common SEO Mistakes to Avoid

A) Great website design, but cannot be found on search engines

B) Only Target rankings for less than 10 keywords, whilst potential customers search for many more

C) Low conversion of clicks into customers due to poor SEO campaign segmentation

5 SEO and Search Engine Marketing Tips for 2010

Tip 1 – Think niche if you are a new or small business and do not have high search engine rankings.

Tip 2 – Engage SEO specialists and treat your SEO as a marketing investment, not an IT project

Tip 3 – Update your website every week, Google caffeine the new Google search algorithm rewards those sites which continually provide fresh and relevant content.

J&J's Reputation Hit Following Recalls

Johnson & Johnson, the Fortune 500 company, which has a legacy of over 125 years in family health and baby products was caught in an embarrassing situation as more reports of children’s drugs recalls continue to appear. From being a monopoly product in child care, J & J has become just one of the many choices in child care product brands for the consumers, overnight! The media has started to analyze the reputation and the brand name and as a result consumers are taking that extra while to choose their next baby product instead of endorsing J & J blindly as they have been doing for all these years.