Sales and Marketing should be an investment, not a cost
The following services are available from ROI.com.au:
- Managed search engine marketing
- Search Engine Optimisation
- ROI Analysis
- Specialised online marketing services
- Affiliate Marketing
- Marketing Consultancy
- Website Design & Development
Our services:
i) Managed search engine marketing:
ROI.com.au will develop a cost effective and unique paid search engine marketing for your business.
After understanding your business strategy, market segmentation, target markets and unique value proposition we develop an online marketing campaign which positions your website among the major search engines for maximum exposure and profitability.
(ii) Search Engine Optimisation
This is the process where the team at ROI.com.au develops a strategy to achieve the highest search engine rankings for key phrases that are likely to be “searched for” by the target audience your business is interested in. The ranking results we derive from optimisation are called “organic results” or “pure search results” because the search engines display these results based on the relevancy and popularity of the website. The benefit of search engine optimisation is that your business does not pay money for the placement or clicks – you effectively receive free sales leads once high ranking results are achieved.
Should you do “ paid search marketing or optimisation”?
The simple answer is you should do both where it is profitable. In almost all cases; the team ROI.com.au will design a strategy where your business gets the best of both worlds.
The process of search engine marketing & optimisation are complementary as each approach can help your business gain a greater % of clicks from search engines.
(iii) ROI Analysis
As our name suggests this type of analysis is key area of expertise at ROI.com.au. The great advantage of the Internet is the fact it is highly measurable so we can help your business with your sales lead tracking metrics. We can also develop reports such as cost per sales lead, sales lead conversion rates, cost per customer acquisition and break even analysis.
Depending on the sales tracking systems you have in place the team at ROI.com.au will always start with measuring 1 or 2 of the most important metrics and develop some more advanced metrics based on the learning’s from test marketing.
Tell us how much you are prepared to pay to acquire a customer? We will let you know if we can help.
(iv) Specialised online marketing services
Beyond search engine marketing and optimisation the team at ROI.com.au can also help your business develop winning campaigns in the areas of banner advertising, interactive marketing using rich media, plus email marketing. Each of these forms of online marketing can be high effective depending on the objectives of your campaign. These methods are typically used by organisations with larger marketing budgets and bigger brands.
(v) Affiliate Marketing
Affiliate marketing is when your business allows a potentially large number of small website publishers to market your services (within your guidelines) in exchange for payment should the publishers marketing efforts result in sales leads or sales conversions. The team at ROI.com.au have significant experience in this area and can develop win-win relationships for your business with organisations which provide complementary products & services.
(vi) General Marketing Consultancy – Includes:
- Market environment analysis
- Competitor analysis
- Market Positioning & Segmentation
- Development of value proposition
- Sales copywriting
- Media planning & purchase
- Creative development
(vii) Website Design & Development
If you like the look, feel & design of our website perhaps we can design a website or modify your existing website to meet your online marketing objectives.
We not only have access to the best website designers but we can also help you with content management systems, plus provide fully featured e-commerce, online shopping solutions.
