Website Visitation

A website is like a customer facing retail store where success depends on increasing visitation across different cross sections: customers, prospects and loyalists. Generally a website exists for external communication; boosting repeat site visitation on a long term basis is fundamental to sustaining higher returns from your website investment.

Like an interactive storefront, increased website visitation is a great learning platform for business owners; as you can gain valuable insights into evolving consumer behaviour from site visitation statistics. Focusing on increasing site visitation forces businesses to increase their customer centricity as you continue to add more customer facing interactive features to increase the overall site appeal and viral marketing abilities of your website

Websites are customer facing initiatives and thus their main goal is to have higher visitor participation or even conversion (an intended user activity like sales). Website owners can use statistical numbers of site visitor analysis to track such goals as viewing a particular webpage, downloading a specific file, lead generation (contact form details completed) and sales effected.

What does it mean? What is a reasonable bounce rate? Why is bounce rate important? What can you do to reduce your bounce rate?

Website Realities

Beginning any business activity with perfect success rate is rare, and it is the same for websites too. Most web presence initiatives start tentatively and get better with time.