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Category Archives: Online Advertising
Online advertising news, tips and advice
Online advertising has become a mainstream activity for many Australian businesses. Choosing the best form of online advertising and generating a consistently positive, measurable return on investment is a challenge. The Online Advertising section of the roi.com.au blog aims to assist Australian businesses to get more from Google Adwords and their online ad spend.
Online advertising showing strong growth in Australia
Online advertising continues to be the preferred path for Australian advertisers with recent reports revealing that online advertising in Australia grew by close to 12% in the last financial year. Read more…
Posted on October 17, 2011Facebook Free Advertising Credits
Facebook have turned to free promotional credits in a bid to generate more interest in their advertising. Google already offer promotional credits as a form of lead generation for new customers, and it appears Facebook are hoping for a similar effect. Read more…
Posted on September 28, 2011Google Remarketing
Remarketing is a feature of the Google Content Network which allows advertisers to aim new ads at web searchers who have previously visited their website, which if managed correctly can effectively influence the conversion rate of advertisements. Read more…
Posted on July 27, 2011What is A/B Testing?
A/B testing is the process of testing two or more versions of an advertising concept to determine which page presents the best response rate. A/B testing, also known as ‘split testing’, is a testing concept which plays a key role in growing the conversion rate of a website landing page. Read more…
Posted on July 22, 2011Google, Facebook, Yahoo, Bing – where to advertise?
If you are planning to advertise your business online and whether Google Adwords, Facebook advertising, Yahoo or Bing is right for your business, then read on… Read more…
Posted on June 24, 2011YouTube Advertising
Advertising on YouTube presents Australian website owners and marketers with a good opportunity to reach their target market and offers a range of advertising formats which suit a variety of businesses. Read more…
Posted on May 23, 2011Website Performance Analysis
Standing out online and getting the maximum return from your online investment is an increasingly difficult challenge for Australian businesses. Get a free and comprehensive review for your business and maximise your online potential. Read more…
Posted on May 22, 2011Twitter Advertising
Twitter advertising is big budget stuff and as yet it doesn’t offer an advertising product that small-to-medium sized businesses can afford. Read more…
Posted on May 16, 2011What is Banner Advertising?
There is the obvious annoyance factor and a low click through rate on the ads but banner advertising still has its uses for online advertisers. Read more…
Posted on April 29, 2011Getting on Google’s Sponsored Links
If you are new to search engine marketing and would like to advertise your business online, this is a good place to start. You have probably seen the Sponsored Links section on Google results pages, learn how to put your business there. Read more…
Posted on April 18, 2011 |
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