Grow your business online cost effectively with pay per click advertising and ROI.com.au

Let’s say you would like to grow your business, so you decide on magazine advertising.
One ad submission costs $1000. You’ve been doing the same thing for years, so you feel comfortable with the spend and expect 5-10 enquiries from the ad.

Then, someone suggests pay per click advertising as an alternative. You however, aren’t sure that placing an ad online where you pay each time a user clicks on it, is a cost effective strategy. You are concerned that people will browse and waste your daily budget.

However, if you are only paying around 50 cents per click then for $1000 there are 20 000 searchers who will see your ad, and because they are already looking for your type of business online, you are advertising directly to your target audience. The conversion rate online is much higher than with off line media.

In the magazine, there are thousands of browsers who will not be interested in your ad, and a much smaller number will be prompted from an off-line medium to view your website or give you a call. With Adwords, you are taking the user to the information which is directly pertinent to their purchase decision.

In short, compared to existing off line mediums, pay per click advertising is direct, measurable and cost-effective advertising, allowing your business to reach your target market like never before.

Clarifying Adwords myths: