1300 650 274
Category Archives: PPC Advertising
Learn more about efficient PPC Advertising
Pay-per-click advertising is the quickest way to get traffic from Google and other search engines. However it can also be incredibly expensive and difficult to manage at a reasonable cost-per-click. In this part of our blog, we take you through the basics of Adwords and PPC advertising and offer advice on how to get a more favourable return from your PPC ad spend.
Google Officially Announce Ads Below Organic Search
Google have officially announced that Adwords will now display below organic search results as well as the traditional placement above and beside the organic Google results. Read more…
Posted on November 4, 2011Matched Search Query Reports
The matched search query report highlights the relationship between the keywords in your Adwords campaign and the exact match of the keywords that triggered your ad to appear on Google search results. Read more…
Posted on August 9, 2011AdWords Impression Share
Google Adwords impression share shows the amount of times your pay-per-click ads displayed as a percentage of total impressions available. Read more…
Posted on July 13, 2011Contextual Targeting in Google AdWords
Contextual targeting in Google Adwords allows pay-per-click (PPC) campaign managers to match ads to sites within Google’s Display Network on the basis of relevance to keywords or ad groups within their ad campaigns. Read more…
Posted on June 29, 2011Google AdWords Filters
Filters in Google Adwords allow pay-per-click (PPC) campaign managers to look at specific subsets of data relevant to the campaign they are working on. This enables campaign managers to get a deeper understanding of what does and doesn’t work in their ad campaign. Read more…
Posted on June 28, 2011AdWords – How to increase your Quality Score?
Quality Score in Google Adwords is an important metric used by Google to determine the order in which ads are listed on the search engines Sponsored Links. It looks at a variety of factors to determine the relevance of keywords and ads for a given search query. Read more…
Posted on May 15, 2011Google AdWords Ad Preview Tool
The Google Adwords Preview Tool allows Adwords account holders to view how their ad will display in search engine results pages (SERPs) without accruing impressions. Read more…
Posted on May 8, 2011Click Through Rate (CTR) Essentials
Click-through-rate (CTR), by definition, is the rate at which web searchers click on a displayed online advertisement. How do you go about improving CTR? Read more…
Posted on May 5, 2011Google AdWords Conversion Tracking
Tracking conversions will let Adwords users know what the cost of a conversion is and can identify if the Adwords campaign is profitable or not. Read more…
Posted on March 30, 2011AdWords destination URLs
Destination URLs assist E-commerce websites as there are less road blocks to an individual making a purchase. Read more…
Posted on March 30, 2011 |
 |
 |
