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Category Archives: PPC Advertising
Learn more about efficient PPC Advertising
Pay-per-click advertising is the quickest way to get traffic from Google and other search engines. However it can also be incredibly expensive and difficult to manage at a reasonable cost-per-click. In this part of our blog, we take you through the basics of Adwords and PPC advertising and offer advice on how to get a more favourable return from your PPC ad spend.
E-Commerce Tracking
E-Commerce tracking allows E-commerce website owners to log sales through the website with accurate measures of the exact cost per sale generated. Read more…
Posted on March 30, 2011Improve Site Content With The AdWords Keyword Tool
Google Adwords keyword tool can have a huge increase on traffic. It presents genuine insights from both a PPC and SEO point of view. Read more…
Posted on March 30, 2011What Are Google Ads?
Google Ads are ads positioned in the sponsored links section of Google search results and partner websites. It is a bid-based pay-per-click advertising system whereby users only pay for ads when a visitor has clicked through to their site. Read more…
Posted on March 29, 2011Using Broad, Phrase and Exact Match in AdWords
There are four choices of matching options for keywords which determine which Google searches can prompt your ads to appear – broad match, exact match, phrase match and negative match Read more…
Posted on March 28, 2011AdWords Dynamic Keyword Insertion
Dynamic Keyword Insertion allows you to automatically adapt your advertisement to include the search phrase inputted by the Google searcher. Read more…
Posted on March 22, 2011Google AdWords Editor
Google Adwords Editor is a free application from Google designed to supplement the Google Adwords interface, allowing you to manage your Adwords campaign offline. Read more…
Posted on March 17, 2011SEO Or AdWords
SEO or AdWords or both and why? Which approach should I use for my online marketing strategy? A common question for many internet marketing companies is whether to invest resources in search engine optimisation (SEO) or pay-per-click (PPC) advertising such … Read more…
Posted on March 11, 2011Internet Advertising versus TV Advertising
The Effectiveness of Internet Advertising versus TV advertising Free to Air television continues to be by far and away the most popular advertising medium in Australia but the most important question for Australian businesses is – where is the best … Read more…
Posted on March 10, 2011Google AdWords Ads Not Showing
If your ads are not showing in Google Adwords there are a number of checks to perform to correct the problem. Read more…
Posted on March 7, 2011Yahoo and Bing Advertising Costs
Yahoo and Bing provide a cheaper alternative to Google for online advertising but is it effective? Read more…
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