Eternal Weddings.

The Work. Eternal Weddings

140% increase
in conversion rate

COMPARED TO PREVIOUS WEBSITE

102% more
organic traffic
generated

IN FIRST YEAR OF NEW WEBSITE

6x MORE
showroom
appointments

IN FIRST YEAR OF NEW WEBSITE

7x more showroom
appointments from
organic sources

IN FIRST YEAR OF NEW WEBSITE

97% MORE TRAFFIC
from integrated
social media platforms

COMPARED TO PREVIOUS WEBSITE

Eternal Weddings stock one of Melbourne’s largest range of wedding dresses. Their bridal gown collection can be viewed online or at their showroom in Hawthorn.

Brief.

Eternal Weddings came to ROI.COM.AU in 2017:
We found there was a need to:
• Generate more showroom appointments
• Increase search visibility
• Dramatically improve website design
• Integrate social media.

Solution.

Our team was able to:
• Deliver a new website and refreshed content
• Create a simple and effective conversion funnel
• Increase organic traffic with SEO
• Generate leads through an aligned AdWords campaign.





New Modern Design

In 2018 We came up with a clean, sleek and modern look for the new Eternal Weddings site.

The website element is custom-built with a more responsive structure that conforms every screen sizes from desktop to mobile phone.

The imageries combined with bold and elegant layout tells the story directly and significantly reduce the amount of other content that is needed to explain what Eternal Wedding as a bridal business.

Fashion-focused

Eternal Weddings website tailored for users whose also fashion-focused. Its features include the ability to display more details about the product including but not limited to colours, material/fabric, style and much more description.


Optimised for Mobile Experience





Product Showcase in details

Users can quickly flip to see the back part of the dress immediately while browsing the list by hovering on the image.

The online catalogue also has robust filter and sorting to browse dresses by Designer, Colour & Fabric.


Colour Schemes for All Seasons

The website itself can transform its colour schemes in seasonal fashion
with just a single click by the administrator

Robust UI with Re-usable Modules

We want to give a long lasting digital solution to Eternal Weddings by allowing customisable layout, structures and information but not neglecting and sacrificing the visual and brand guideline that keeps it posh, elegant and bold.

 


Elegant Typography

Raleway Familiy typefaces combined with Playfair Display makes elegant combination for Eternal Weddings brand and online presence.
Sleek, simple but classy and sophisticated.





“We purchased a new website with Aaron and ROI.COM.AU as they assured us the result would improve. I must say I am very glad we made the investment. Since our new site was launched combined with our AdWords and SEO strategy, we have seen a great increase in the amount of online showroom appointments. Our previous site was converting at 0.9% compared to our new site which converts at 2.16%.” – Maria, Eternal Weddings

Contact Us


Melbourne

Suite 3, Level 1
801 Glenferrie Road

Hawthorn VIC 3122

Sydney

Level 4, 10-14
Waterloo Street Surry Hills NSW, 2010

Weekdays: 9.00am-5.30pm