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Eternal Weddings Digital Marketing Project ROI.com.au

Eternal Weddings.

The Work. Eternal Weddings

140% increase
in conversion rate

COMPARED TO PREVIOUS WEBSITE

102% more
organic traffic
generated

IN FIRST YEAR OF NEW WEBSITE

6x MORE
showroom
appointments

IN FIRST YEAR OF NEW WEBSITE

7x more showroom
appointments from
organic sources

IN FIRST YEAR OF NEW WEBSITE

97% MORE TRAFFIC
from integrated
social media platforms

COMPARED TO PREVIOUS WEBSITE

Eternal Weddings stock one of Melbourne’s largest range of wedding dresses. Their bridal gown collection can be viewed online or at their showroom in Hawthorn.

Brief.

Eternal Weddings came to ROI.COM.AU in 2013:
We found there was a need to:
• Generate more showroom appointments
• Increase search visibility
• Dramatically improve website design
• Integrate social media.

Solution.

Our team was able to:
• Deliver a new website and refreshed content
• Create a simple and effective conversion funnel
• Increase organic traffic with SEO
• Generate leads through an aligned AdWords campaign.

eternal-weddings

“We purchased a new website with Aaron and ROI.COM.AU as they assured us the result would improve. I must say I am very glad we made the investment. Since our new site was launched combined with our AdWords and SEO strategy, we have seen a great increase in the amount of online showroom appointments. Our previous site was converting at 0.9% compared to our new site which converts at 2.16%.” – Maria, Eternal Weddings