CONTACT
US
Fernwood Digital Marketing Project by ROI.com.au

FERNWOOD FITNESS.

The Work. Fernwood Fitness

42% growth
in organic traffic

QUARTER ON QUARTER COMPARISON

847% membership
signup growth

QUARTER ON QUARTER COMPARISON

18% increase in
club page enquiries

QUARTER ON QUARTER COMPARISON

118% social
traffic growth

QUARTER ON QUARTER COMPARISON

Fernwood Fitness is Australia’s largest all-female gym franchise. Fernwood provide fitness programs designed for women and offer a wide range services from personal training to food coaching and childcare.

Brief.

Fernwood Fitness came to ROI.COM.AU in 2013.
Our aim was to:
• Increase gym memberships sales revenue
• Improve social engagement from members.

Solution.

We sat down with Fernwood and our solution was to implement:
• SEO campaigns to draw in more organic traffic
• AdWords campaigns designed to attract new signups
• Website modifications to improve user flow and conversion rate
• Remarketing display banners for brand awareness.