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Trans Tank International Digital Marketing Project by ROI.com.au

TRANS TANK INTERNATIONAL.

The Work. Trans Tank International

10% organic
traffic growth

MONTH-ON-MONTH

RECORD sales
months

NOW A MARKET LEADER

GLOBAL sales
expansion

NOW DOING 7 FIGURE SALES OVERSEAS

Trans Tank International (TTi) is a 35 minute drive northwest of the regional city of Shepparton in Victoria. TTi have been manufacturing polyethylene tanks for nearly 16 years, originally operating as Rapid Spray Southern. A leader in water cartage, TTi also offers Spraying Equipment, Fire Fighting Equipment, Diesel units, Agricultural Equipment and Industrial Equipment.

Brief.

Trans Tank International came to ROI.COM.AU in July 2014.
They had a unique challenge:
• Overcome a name and brand change as they were formerly known as Rapid Spray Southern
• They had no online presence
• They needed leads fast to build a sales pipeline.

Solution.

We took the time to sit down with their team, understand their requirements and the areas in which they needed the most support. Applying the B2B Digital Marketing Lead Generation Cycle, we were able to:
• Build a campaign focusing on growth segments
• Integrate ourselves with the TTi Marketing and Sales teams in order to determine the quantity of leads (online and offline) and sales conversion
• Differentiated the types of leads and what stage in the sales cycle they were in
• Analysed lead data in order to deliver targeted messaging to each customer
• Revised and modified campaigns to deliver continuous improvement.

tti-screens

WHAT TRANS TANK INTERNATIONAL SAY ABOUT ROI

“TTi faced unique challenges brought about through undergoing a complete name and brand change in July 14’. ROI spent considerable time seeking to get an understanding of our business and as a result have been able to integrate an online strategy with our marketing program that both builds brand recognition and generates leads. Overall I would recommend them as a company for anyone seeking to grow their online presence” – Ross, Trans Tank International [tti.com.au]