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VAFA Digital Marketing Project by ROI.com.au

Victorian Amateur Football Association.

The Work. Victorian Amateur Football Association

150% increase in
commercial revenue

OVER THE LAST FOUR YEARS

25% growth in
organic traffic

YEAR ON YEAR CHANGE

145% increase
in traffic from
social sources

YEAR ON YEAR CHANGE

46% growth in
mobile traffic

YEAR ON YEAR CHANGE

24% increase in
average pages per session

YEAR ON YEAR CHANGE

The Victorian Amateur Football Association (VAFA) was originally founded in 1892. In total 72 clubs combine to field 250 teams across 25 divisions – forming the largest amateur football league in Australia.

Brief.

VAFA came to ROI.COM.AU in 2015.
Our goals were to:
• Increase search visibility and online presence
• Integrate social media platforms
• Cater for both mobile and desktop users
•Increase advertising revenue from sponsors.

Solution.

Our team was able to:
• Deliver a new custom website and refreshed content
• Optimise the site design for specific conversion goals
• Implement an SEO campaign for organic growth
• Build a responsive site for mobile and tablet users.

vafa-screens

WHAT THE VAFA SAY ABOUT ROI

“We’ve had a lot of positive feedback about the new website so credit to you guys, Matt, and the team involved. We are delighted we made the move to work with ROI.” – Blair, VAFA