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Western Sydney Institute Digital Marketing Project by ROI.com.au

Western Sydney Institute

The Work. Western Sydney Institute

82% increase in
ORGANIC TRAFFIC
in the first year

YEAR ON YEAR COMPARISON (2014-2015)

8x more
mobile traffic

YEAR ON YEAR COMPARISON (2014-2015)

15x more conversions
with mobile traffic

YEAR ON YEAR COMPARISON (2014-2015)

126% more
student enrolls

YEAR ON YEAR COMPARISON (2014-2015)

Western Sydney Institute (WSI) is a TAFE in Western Sydney that provides vocational education and training dedicated to shaping the futures of individuals, community and industry in Western Sydney and beyond. WSI is a leading provider of distance education through its specialist distance and online learning brand, OTEN (the Open Training and Education Network).

Brief.

WSI came to ROI.COM.AU in 2014.
Together we established there was opportunity to:
• Generate more leads and enquiries
• Increase student sign-ups
• Grow their online presence and visibility
• Optimise their site for mobile and tablet users.

Solution.

Our team worked hard to:
• Improve User Flow Management and Conversion Rates
• Recommend Improvements for Mobile Users
• Implement Sitewide Technical and Search Optimisation
• Re-engage users with segmented remarketing.