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Category Archives: SEO Content
Strike a balance between SEO and quality content
roi.com.au SEO content blog category focuses on one of the most important aspects of search engine marketing – on-page content. Including everything from site navigation, integrating keywords and generating regular, interesting content aimed directly at your target audience, the SEO Content blog section has plenty of tips to help you strike a balance between SEO and user-friendly content.
Quality Content – How it can enhance your online influence
In the ever evolving and fast paced world of SEO, nothing is proving to be more integral than quality, compelling copy. One of the first building blocks in creating a successful SEO should be to create a solid copywriting executive … Read more…
Posted on April 5, 2012Viral Content & Your SEO Campaign
What is viral content? No your new blog post doesn’t have a chest infection. Viral content refers to a piece that is the latest big thing in any given industry. We’ve all seen them – they’re the articles, pictures and … Read more…
Posted on February 9, 2012SEO Video vs SEO Content
Choose the right medium for your next marketing push Historically, the instant thought process for businesses looking to rank for a new service, product or industry update has been largely similar – create a new article or blog post focused … Read more…
Posted on February 6, 2012Devising A Marketing Communications Strategy
At roi.com.au, our vast experience and comprehensive knowledge base, coupled with competencies in conversion rate optimisation, web design and marketing communications leaves us best placed to devise a marketing communications strategy to get you more sales from your qualified traffic. Read more…
Posted on September 1, 2011Google Ranking Alert
As we have seen on numerous occasions this year, content and relevance continue to take a lot of the headlines in the world of online marketing. Scraped or duplicate content may not be something to worry about for your website, but what about sites your link from as part of a link building strategy? Read more…
Posted on August 30, 2011Duplicate Content and the myth of Google penalties
Duplicate content is essentially blocks of the same text published more than once on the web. It’s to be avoided as a practice as it delivers no value to web searchers (or the publisher) but contrary to opinion, it doesn’t result in penalties. Read more…
Posted on June 21, 2011Guide to Effective Website & SEO Copywriting
Google’s Panda algorithm is their 2011 assault on low quality websites. Now more than ever it’s important to set your website apart from the many sites producing low quality content. Read more…
Posted on May 18, 2011Quality Content Key To Online Success in 2011
Content is at or very near top of Google’s agenda in 2011 and recent changes to its algorithm are focused on rewarding high quality websites and penalising websites that produce low quality, irrelevant or scraped content. Read more…
Posted on May 17, 2011White Hat and Black Hat SEO techniques
While black hat may enjoy short-term success, Google and its sophisticated algorithms will eventually find out and the consequences can be dire. Read more…
Posted on May 12, 2011Copywriting for SEO
When writing for the web, you need to appeal to two key audiences – Google and your target market. Keyword-rich content can significantly improve your search engine rankings but don’t sacrifice readability for SEO. Read more…
Posted on May 10, 2011 |
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