The correct keyword strategy is fundamental to a successful SEO campaign, but choosing the right keywords at various points in the development of your campaign is more challenging than it sounds. The SEO keywords category of the roi.com.au blog helps businesses with keyword research, offering advice on tools, tips and tricks to get the best keywords for you SEO campaign.
The matched search query report highlights the relationship between the keywords in your Adwords campaign and the exact match of the keywords that triggered your ad to appear on Google search results. Read more…
Posted on August 9, 2011There are various keyword tools on the web but the most useful is Google’s own keyword tool which is available within the Google Adwords interface. Read more…
Posted on April 18, 2011Selecting the best long-tail keywords for your business might present an untapped opportunity to get more qualified visitors to your website. Attracting those visitors is not as difficult as it may appear. Read more…
Posted on March 29, 2011While ranking number one the most competitive industry key phrase is the optimum online result for most businesses, it can be very difficult to achieve, so targeting long tail variations presents an easier win and facilitates a knock-on positive effect for more competitive terms. Read more…
Posted on March 29, 2011Keywords in Google Analytics are the exact phrases internet users searched in Google (or other search engines) before arriving at your website. Understanding the best and worst keywords gives you a valuable insight into how customers view your business and can identify areas for improvement and even opportunities for growth. Read more…
Posted on February 1, 2011