Category Archives: SEO Keywords

Fine Tune your SEO

Getting more from SEO and your keywords

The correct keyword strategy is fundamental to a successful SEO campaign, but choosing the right keywords at various points in the development of your campaign is more challenging than it sounds. The SEO keywords category of the roi.com.au blog helps businesses with keyword research, offering advice on tools, tips and tricks to get the best keywords for you SEO campaign.

Matched Search Query Reports

The matched search query report highlights the relationship between the keywords in your Adwords campaign and the exact match of the keywords that triggered your ad to appear on Google search results. Read more…

Google AdWords Keyword Tool

There are various keyword tools on the web but the most useful is Google’s own keyword tool which is available within the Google Adwords interface. Read more…

Long Tail Keyword Research

Selecting the best long-tail keywords for your business might present an untapped opportunity to get more qualified visitors to your website. Attracting those visitors is not as difficult as it may appear. Read more…

Long Tail SEO

While ranking number one the most competitive industry key phrase is the optimum online result for most businesses, it can be very difficult to achieve, so targeting long tail variations presents an easier win and facilitates a knock-on positive effect for more competitive terms. Read more…

Google Analytics and Keywords

Keywords in Google Analytics are the exact phrases internet users searched in Google (or other search engines) before arriving at your website. Understanding the best and worst keywords gives you a valuable insight into how customers view your business and can identify areas for improvement and even opportunities for growth. Read more…