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Category Archives: SEO News
The latest SEO news affecting Australian businesses
The SEO News section of the roi.com.au blog offers the latest industry news, trends and topical industry developments which impact on SEO professionals in Australia. Keeping up-to-date with the latest international developments from Google and other SEO pros, roi.com.au helps Australian businesses adapt.
A Review of Valentine’s Day 2012 Online
How online behaviours influenced buying habits for Valentine’s Day 2012 Valentine’s Day shopping is taking off. The latest Google Insights report focuses on the annual day of love, analysing how the online sphere contributed to buyers behaviours. The results are … Read more…
Posted on February 17, 2012Google SSL hits Australia
Secure Search set to play havoc with online marketing analysis Google’s SSL is now available for users of www.google.com.au, something which online marketers in Australia are greeting with great trepidation. As mentioned in a previous roi.com.au blog on Google SSL, … Read more…
Posted on January 30, 2012SOPA – what is it and how will it affect me?
SOPA is a US government attempt to tackle online piracy – but it hurts businesses The term ‘SOPA’ has been major news recently and it’s little wonder why when you consider just what it is all about. SOPA stands for … Read more…
Posted on January 20, 2012The Importance of Page Titles in SEO
Page titles have always been one of the most important elements of a successful search engine optimization strategy. Google has changed the way it decides what to display as a page title – which highlights why it’s important to optimise your title tags. Read more…
Posted on January 17, 2012Google SSL now available on regional domains
With Google SSL now available on the British, German and French versions of the search engine, it’s likely that Secure Search for Google Australia isn’t too far away. Marketers must take proactive steps to adapt to the changes. Read more…
Posted on January 9, 2012Further Google Changes
Last week Google announced another batch of changes on their official Inside Search blog, as part of a new series of blog posts detailing search improvements in a move towards greater transparency with how search works. Read more…
Posted on December 6, 2011Changes To SEO in 2011
2011 has seen a number of significant changes in the world of search engine optimisation (SEO) and online marketing, posing new challenges for internet marketers in Australia and around the globe. Read more…
Posted on November 29, 2011Bing Australia Officially Out Of Beta Testing
Last week Microsoft launched their local search engine Bing Australia, positioning itself as a new generation search engine allowing users to get things done, quickly and easily. Read more…
Posted on November 23, 2011Yahoo Site Explorer Officially Shuts Down
Yahoo Site Explorer has officially closed down and no longer provides insights on links for website owners. Yahoo announced the change on their search blog late last week with a brief announcement. Read more…
Posted on November 22, 2011We are Australia’s fastest growing online marketing company
roi.com.au has been recognised by leading accountancy firm Deloitte as the fastest growing internet marketing company in Australia – ranking 30th on the list of Deloitte Technology Fast 50 program for 2011. Read more…
Posted on November 19, 2011 |
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