Search Engine Optimisation (SEO)

Rank Results for roi.com.au clients in April 2012:

Through the implementation and management of advanced website optimisation campaigns – for search engines such as Google – search engine optimisation specialists at roi.com.au consistently achieve outstanding search engine ranking results for our clients in the most competitive online industries, delivering a positive return on investment to our valued clients.

Our campaigns begin by assessing what your current Google presence is, and understanding what you would like it to be. Utilising technical diagnostics, we can analyse the structural quality of your website, and see whether it is already being shown by Google.

Your personal account manager will discuss your business objectives more widely, to learn how we can align our strategy to help you achieve your goals. We customise a solution that will deliver the most relevant traffic to your website, with the potential to increase your rankings exponentially.

roi.com.au ensure that the keywords you’re ranking for, are the keywords that are going to bring relevant traffic to your website. Our strategy is more complex than simply getting you as many clicks as possible. We know what your customers are searching for, right now, and we want to bring those people to you! Our keywords are assigned to be linked to the most relevant landing page on your website, to ensure customers go directly to where they want to be.

Our SEO strategy differentiates branded and non-branded traffic, while also comparing month on month to year on year traffic.

Our state of the art reporting identifies not only increases in traffic, but also any decreases. Unlike other SEO companies, this puts us in the unique position to be able to anticipate new market opportunities and ensure your business is well placed to take advantage of these.

Our SEO reporting is user friendly, and easy for anyone to understand. Alongside a comprehensive report detailing where you can see the current rankings of any keyword we target, you will receive a monthly call from your account manager, who will discuss your progress. You will also have the ability to log in to Google Analytics at any time to see all of your data, and the consistent improvement in your rankings.

Our experienced, in-house copywriting team will assist in developing your online brand, and ensuring that all of your messages are communicated clearly and effectively. Our content works to compliment your search engine optimisation technical work and help you rank on Google, without compromising on the quality of your message. Our copywriting makes an impact that keeps visitors on the site, and encourages them to enquire or buy.

Our SEO work doesn’t stop. There is always scope to improve and this is our philosophy at roi.com.au. Once we have achieved top rankings for our clients, we then focus on accelerating rankings to the number 1 position, plus reaching new segments of your target market which are showing potential. An overview of our process is detailed below: