Category Archives: Social Media Optimisation

Word of Mouth at the Click of a Button

Get more from Facebook, Twitter, LinkedIn and other platforms

As the most active nation in online social media, Australia leads the way amongst developed nations. Social media is an excellent support to SEO and presents an untapped opportunity for Australian businesses to build a loyal network of customers, generating exponential positive word-of-mouth along the way. Find out how right here.

What is Pinterest?

Pinterest is a social image sharing site. Distinctly different from any other image sharing sites, Pinterest collates images in an effective way into genres that are easily viewed, shared and commented on. Pinterest’s slogan is “share and organise beautiful things … Read more…

Top Reasons Your Small Business should be on Google+

What is this Google+? A common question we are roi.com.au are being asked. How is it going to benefit a small Australian local business, is it worth the time an effort which social media often demands. In short, Google+ is … Read more…

roi.com.au Top Ten: Social Media Platforms you may not know

While everyone in Australia probably knows Facebook and Twitter and most of us have heard of LinkedIn, there are a plethora of other social media platforms with significant audiences and usage rates around the globe. Read more…

Google+ for Business Officially Launched

Google has officially announced that businesses can now set up a Google+ page on the new social network. Read more…

43 million Google+ users already

After just one week since its official release to the general public, Google+ is reported to have exceeded 40 million subscribers in what has been a remarkable uptake for Google’s latest foray into the world of social media. Read more…

Google+ Open To Everyone

Google’s social platform Google+ is finally available on open release, with all Google users now able to set up an account without the requirement of an invitation from a pre-existing user. After approximately two months in closed beta mode anyone can join and it will be an interesting few months to see if the initial rate of interest in Google+ continues. Read more…

Australia Top’s Global Social Media Usage

Social media insights from media research experts Nielsen reveal that Australians use social media more than any other developed country. Read more…

Empire Avenue: Social Media’s Next Big Thing!

Empire Avenue was conceived in the US in early 2010 and works as a virtual stock market based on the online social activity of subscribers. The objective is to grow your share price and become a leader in your ‘industry’. Read more…

roi.com.au Top Ten: Social Media Blogs

Social media is a major element of successful online marketing strategies. Crafting that strategy is easier said than done but following the lead of this roi.com.au Top Ten will help you get on the right track. Read more…

Google+ will be second to Facebook in 2012

Google+ is still in limited trial mode in Australia yet a US study predicts that it will become the second largest social media platform after Facebook by the end of 2012. Read more…