Accommodation Case Study: 3 Kings Bed & Breakfast

3 Kings Bed & Breakfast is a luxury five star retreat nestled in the breathtaking surrounds of the Yarra Valley. Offering an unrivalled blend of affordable, luxury package deals, tranquil environs and a convenient location, 3 Kings Bed & Breakfast offers a distinctly different mode of relaxation.

Sustained Online Marketing Success in Luxury Accommodation

In 2009, 3 Kings B&B was established by Brian and Julie Westlake, who were quick to realise the potential the internet could deliver to this superbly located and stylish getaway. The Westlakes turned to roi.com.au to achieve the required online presence for 3 Kings B&B and they have not looked back since.

3 Kings Website – Designed and developed by roi.com.au

“We’ve been with ROI for two years – they designed our website and manage or SEO (search engine optimisation) and recently started Google Maps Optimisation. Our business was brand new and we had never heard of search engine optimisation and we really had no idea which direction to go,” Brian noted before explaining how the successful business partnership between 3 Kings and roi.com.au developed.

“ROI sounded like a company that knew what is was doing. They seemed like a new company, they were keen to do the right thing and make their business work by making our business work and that’s still the way it is today.”

The foundation for the SEO strategy for 3 Kings B&B focused on local search terms for luxury and five star accommodation in the Yarra Valley. As promised, ROI delivered top rankings for the most competitive search terms, which led to consistently improving traffic flow for non-brand traffic.

The high numbers of qualified traffic, together with outstanding web design and a proactive marketing approach from Brian & Julie formed the basis for continued success.

“We’re all about trying to learn and cope with new technology while also balancing what’s incoming and outgoing in the business. It didn’t take long to work out that people book accommodation over the internet and we needed to get an internet presence,” Brian noted.

“The original website we had was scrapped. The web designers at ROI did a wonderful job and it (the new site) looks very, very impressive. We continually get comments on how impressive it looks. They did the site design and wrote the content and also created a blog for me. I like the idea of getting into the website myself and getting in to chop and change it,” Brian added.

A proactive, mutually beneficial SEO partnership

Fundamental to the success enjoyed by 3 Kings B&B was Brian’s eagerness to understand search engine optimisation (SEO) and willingness to trust roi.com.au to deliver results. In two short years, we have fostered a mutually beneficial relationship and continue to commit to adapting and improving the SEO strategy of 3 Kings B&B to deliver continuous improvement in traffic.

“They take the initiative to explain what’s happening in the market, what changes have been made and how they’ll affect me,” Brian added.

“I’ll tell you something else they do – they always answer the phone! It might not sound important but they always answer the phone and keep in touch.”

“I’ll tell you something else they do – they always answer the phone! It might not sound important but they always answer the phone and keep in touch. Lots of other big companies say your call is important to them and then leave you on hold for half an hour. ROI are thoroughly professional and treat me with respect, we’re very happy with the way things are going and how the business is trending.

“They also showed me how to use Google Analytics and now I can go in there and have a look and see how things are going. They were very helpful in educating me – they know what they are doing, no doubt about it! No complaints this end!”

3 Kings B&B has featured on Channel 9’s Postcards and in the Herald Sun and continues to go from strength to strength in the luxury accommodation industry. Their successful two-year partnership with roi.com.au continues to prosper to the present day and hopefully will enjoy further success for many years to come.

Visit 3 Kings Website at: www.3kingsbnb.com.au

12 MONTH TRAFFIC REVIEW: Significant value delivered by roi.com.au