Health Case Study: Figureate

Figureate is a Melbourne-based nutritionist and food advisory service run by dietitian Zoe Nicholson. Specialising in weight loss and food intolerance, Figureate is dedicated to inspiring healthy enjoyment of all foods.

Nutrition expert Zoe Nicholson pleased with growth in online success

After close to a year with roi.com.au, Figureate’s business has almost doubled with the amount of patients generated through the website contributing significantly to that growth.

Midway through 2010, Zoe was introduced to the concept of SEO by a friend. After enjoying limited initial successes managing the search engine optimisation for Figureate, Zoe felt it was worthwhile investing in the services of professional SEO service providers to help grow her customer base by seizing on the online opportunity.

“A friend told me about the concept of SEO and I started doing it myself. He gave me some tips on what to do and even what I did made a huge difference – I got myself ranking in the top ten where previously being I was on page four or five on Google. I could see how effective it was so I felt it would be worthwhile to pay someone to do it,” Zoe noted before revealing the reasons for choosing roi.com.au to manage the search engine optimisation campaign for Figureate.

“Around that time lots of people started calling me offering search engine optimisation services. I ended up finding ROI through Google. I Googled ‘SEO’ and ROI were coming up first or second, along with a company in Sydney which I also spoke to.”

“I did lots of different searches and ROI seemed to feature on every single page whereas some of the people that were contacting me didn’t appear at all. It was a very good sign.”

“Since joining ROI, my business isn’t far off double what it was. It was growing well anyway but it’s very consistent now. Half of my businesses comes from offline referrals but the business generated through the internet has doubled”

Zoe has been pleased with the impact the roi.com.au SEO strategy has had on Figureate – delivering month on month increases in non-brand organic search traffic from Google. Consistent number one rankings in Google for competitive search terms such as ‘dietitians Melbourne’ and ‘nutritionist Melbourne’ as well as first page rankings for other key search phrases has ensured that Figureate’s SEO strategy has delivered consistently high traffic numbers and new client leads to Zoe’s business.

“Since joining ROI, my business isn’t far off double what it was. It was growing well anyway but it’s very consistent now. Half of my business comes from offline referrals but the business generated through the internet has doubled,” Zoe added before noting that she is pleased that Figureate’s SEO strategy is in safe hands.

“As a business ROI are quite accessible in terms of being able to contact them. I feel like SEO is out of my hands and that’s the way I like it – I don’t have to worry about it!”

Visit Figureate at: www.figureate.com.au