Promotional Case Study: Cubic Promote

Cubic Promote is an E-Commerce company based in Sydney, specialising in customisable promotional products and marketing merchandise for brand building, corporate gifts and stakeholder incentives and rewards.

Cubic Promote Double Their Business for Two Successive Years

After limited success with a previous search engine optimisation (SEO) services provider in 2009, Charles Liu opted to reevaluate his companies SEO strategy. As someone with considerable background knowledge in search engine optimisation, Charles had the advantage of knowing what he required to add value to his E-Commerce website.

“We were looking to get ahead online. The company we were dealing with focused entirely on on-page optimisation and while we got some good results it wasn’t enough,” Charles noted before highlighting what factors were foremost in his thoughts when opting to change his SEO service provider.

“ROI focused on on-page and off-page with a good balance between the two. They also offer helpful guidelines and tips on how to improve the website.”

“Price was not a specific criterion when we were evaluating search engine optimisation companies. The key criteria were knowledge of both on-page and off-page optimisation and striking a balance between the two.

“Many companies involved in SEO offer specific on-page optimisation services and have a limited focus offline and other companies are too narrowly focused offline with link building and such. ROI focused on on-page and off-page with a good balance between the two. They also offer helpful guidelines and tips on how to improve the website.”

After close to two years as a client of roi.com.au for SEO and Google Map optimisation services, Charles is extremely pleased with the progress his website is making. Traffic to www.cubicpromote.com.au has doubled year-on-year with the latest figures showing a 37% increase in non-branded search traffic – including a 30-fold increase in one of the most competitive search terms ‘promotional merchandise’.

That continuous improvement has enabled Cubic Promote to position themselves in the top ten of approximately 8,000 online competitors.

“Overall ROI works much better than the previous company. Business has doubled each year, we have continued that year-on-year – that’s a pretty hard target to achieve, especially in the second year where you are doubling a much bigger base,” Charles noted before identifying the finer details of roi.com.au’s service as something he is particularly pleased with.

“It’s a very hard space to be successful in, but we’re at the top of our game – we’re realistically in the top ten so we’re very pleased with the results.”

“We get a really, really good service from our Account Manager. I do a lot of research and reading online around optimisation and I like to think I know quite a bit about it so it’s the new suggestions that I had never thought about that are invaluable because they do make impact on the business’ performance.

“Those new ideas here and there are significant; they do make a difference especially in a competitive space. It’s quite crazy actually (the nature of competition), especially with around 8000 competitors online. It’s a very hard space to be successful in, but we’re at the top of our game – we’re realistically in the top ten so we’re very pleased with the results.”

Visit Cubic Promote at: www.cubicpromote.com.au