The Buzz Car Insurance

After its launch in May 2009, The Buzz Car Insurance was looking for a way to differentiate itself amongst the number of other insurance companies already on the market. They had the brand, target audience and competitive advantages set out, but needed a way to effectively communicate it to new customers online.

roi.com.au had the answers. The Buzz knew that it needed to dominate the online landscape and roi.com.au’s custom tailored packages for SEO provided them with just that. Our agency style solution delivered a high end level of service from some of the most experienced SEO technicians available in Australia. It was a perfect fit and the results soon followed.

Quickly establishing themselves in first page search results for key insurance phrases, The Buzz enjoyed a fantastic level of growth from an audience that loved their quick and easy style of insurance. Having won a share of the competitive online insurance market, The Buzz has since been able to expand their focus to TV advertisements, building their brand using their strong online presence as a foundation.

The relationship between The Buzz and roi.com.au has been in place since early 2011 and, whilst results have been positive, the campaign is far from over. roi.com.au’s SEO team are continually looking for new and innovative ways to improve The Buzz’s online presence, utilising industry best practices and strategies generated through extensive in-house research. It’s an approach that is always looking forward, something which The Buzz appreciates as it looks to expand into the home insurance sector.

If you’re interested in receiving a search engine marketing service that encompasses all areas of SEO, Adwords, Web Design, Copywriting and Social Media Optimisation, be like The Buzz and contact the experts at roi.com.au.