Our unique Digital Scorecard tells you:
- What traffic gains you have made compared to competitors
- Whether you winning the mobile channel
- If your SEO is making ground on the competition
- How well your paid search campaign is measuring up
- If your online brand is growing faster than the opposition.
What do we do with this information?
- We identify the areas where your site has experienced gains
- We identify where competitors have made gains – taking into account existing brand equity and looking past once off campaign activity
- We then deep dive into the main contributing factors that have provided the gains – so we can bank those lessons learnt and put thought into how we can fully leverage
- Identify areas of diminishing return – modify, reduce or stop.