Business 2 Business
Get more Qualified Leads for your B2B Sales Team.
Here to drive exceptional customer experience and convert interest into leads and drive your revenue and growth
ROI.COM.AU delivers industry leading digital marketing solutions for local B2B. We know that to grow, you must understand your customers and how they interest with your product and/or service. The digital world is now empowering customers to make educated decisions in the customer decision making process. From the early stages of problem recognition, to information search and the purchase and post purchase phase, ROI conducts exceptions digital marketing strategies to harness your quality target market
No more fluffy marketing! ROI creates data driven insights that embodies lead nurturing strategies that creates real revenue that drives business growth. Here at ROI we combine clever content, strategy and striking visuals with clear business objectives.
Our Digital Solutions
- Customized Adwords and Remarketing campaigns
- Custom landing pages aligned to your target markets
- LinkedIn, Facebook and Instagram marketing campaigns strategically designed to suit your target markets
- Display media campaigns
Improving Sales Team Effectiveness
- Understanding current sales reporting, lead profiling, and lead sources
- Understanding current lead allocation process
- Implement new website reporting and lead allocation
- Implement call tracking and reporting
- Implement new campaigns to improve the percentage of leads which are qualified and lead to presentation/proposal.
Improving Customer Retention and Value Per Customer:
- Understanding current percentage of returning customers
- Reviewing current sales and marketing programs
- Review current reporting process
- Implement new email, content, re-marketing and social media campaigns to help grow revenues from repeat customers.
B2B Digital Marketing, How We Deliver!
1. Target Segments
Working with your unique business we will customise our approach to develop a strategy to define key target segments. We will focus on your digital marketing campaigns, facilitating in the growth and success of your business.
2. Buying Cycle
We explore and research into how your industries/products’ buying cycle works, revealing the steps that your customers take before making a purchase.
3. Buying Influences (all stakeholders)
Here at ROI we research to identify the key information people often look for when in the pre-purchase stage and purchase stage. We open key insights that tell the story of the customer purchase cycle, which gives us the upper hand to target those customers in a strategic manner.
4. Customer Engagement
We look at how your existing and future customers engage with your company in the digital world. We drive the best methods to enhance this experience by going through the primary and secondary drivers.
5. Customer Qualification
After successfully segmenting your market we analyse the key areas of your website and how they should be created, funnelled and displayed to the correct quality customer.
6. Lead Generation
Through digital funnelling we harness the power of email, Adwords, PPC, remarketing, LinkedIn, Facebook/Instagram and SEO to generate quality leads and sales.
“ROI has been intense on growing and improving all areas of our business. From a new fully optimised website to growing all facets of our business through Consultancy, Adwords, Remarketing, Social Media, and SEO. I have no hesitation in recommending ROI to any business wanting to strategically grow.”