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Responsive Design & Why Your Site Needs It

With a plethora of terms describing every type of web design trend making the rounds these days, one of the most important is responsive design. Clearly, internet users aren’t restricted to just using desktops anymore. The internet can be

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Overcoming FAILURE

Ever had high hopes for success, only to have it all crumble before your very eyes, as all the eggs you’ve put into one basket splatter all across your feet in a mess of yolk and tears? Pretty dramatic, but failure can hit us really hard, especi

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The Thin Red (Email Subject) Line – Prisoners of Good Marketing

64% of people say they open an email because of the subject line. In case you glazed over that line, that’s HUGE NEWS. Now more than ever, email marketing is proving to be a huge driving force for sales as well as comp

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Creative vs. Analytical: Can You Be Both?

It’s often been said that creativity is the enemy to analytical thinking. It’s also been said that the two can in no way be reconciled. You’re either or, you’re intuitive or reasonable. You simply cannot embrace both. However,

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Bridging The Gap Between Agency and Client

When you’re working for a company, it’s easy to become a fixture in your chosen office. Within no time you’re part of the company culture and the mechanics of every day become ingrained with little to no thought. A sense of harmony wi

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The Importance of Personal Branding in a Digital World

Personal branding is simply the practice of people marketing themselves and careers as a brand. Its growth as a major business strategy over the last decade has been prominent for those of us working within the digital world. Whilst your physical

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Digital Update Episode 5: How To Use Google Remarketing

On this episode of our digital marketing update, we talk about how your company can benefit from Google Remarketing in order to re-reach your target audience and those who have previously visited your page. In this video you can learn about...

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What is Remarketing?

Have you ever noticed how after visiting a particular website, you may see some of their ads on another non-related website you visit afterward? A woman looking to buy a house had this happen and thought it was a sign from the heavens. But, it

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Cool Apps and How We Used Them

We’re always on the hunt to see what cool apps are making the rounds, around the world! Here’s some silliness we’ve been up to in the office with 5 cool creative apps on offer. A Color Story A beautifier of pictures, c

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Up and Coming Social Media Apps

Top 6 Lesser Known Social Media Apps You may have heard of a few of these apps, however, these are yet to be popular in Australia. In the meantime, find out what’s making the rounds in the US and jump on the band-wagon before they blow up her

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6 Steps – How to Cut Shopping Cart Abandonment

Checkout conversion rate is arguably the most essential metric to any ecommerce business. Whilst it’s one that requires a large amount of head-scratching, it can provide incredible value when figures are improved. Most retailers experience a sho

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ROI.COM.AU Digital Update Episode 4

We're back with another "Digital Update" here at ROI.COM.AU, our latest fortnightly series on digital marketing. In this episode three content marketing specialists from ROI.COM.AU, Rob, Nadia and Rochelle, discuss their thoughts and experience on

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Handy Steps to Make The Most of LinkedIn Marketing

With acute targeting abilities and in-depth industry insight, marketing on LinkedIn can be a valuable marketing tool for any business. Summed up by their slogan ‘market to who matters’ this social media channel allows you to target individuals wi

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“Why Instagram” Sincerely, Boring Businesses

You’ve certainly heard of it or you may have a personal account of your own. The phenomenon of Instagram (affectionately known as “Insta”) is a staple in the social media world, with larger corporations now garnering a large following throug

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ROI.COM.AU Digital Update Episode 3

We're back with another "Digital Update" here at ROI.COM.AU, our latest fortnightly series on digital marketing. In our 3rd instalment we talk about the importance of knowing how to write Adwords content for your audience, taking into account your

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Google Chrome to flag insecure and untrustworthy sites

Picture this - you're on a website, about to register your details to sign up to a mailing list, receive that free product trial or buy your favourite pair of shoes on a site you've shopped at for years. In the top left hand corner, a bright red w

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Searching for Search Engines (platforms on the rise)

At ROI.COM.AU we're all about scouring the online world for what's making waves, shaping how real life people connect, no matter the distance. In this particular post we've focused on search engines both new and old that have had great influence o

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How To Sell Your Boring Product On Facebook

The reality is that not every product is as stylish as the new MacBook, as appealing as the latest BMW, or as lively as Red Bull’s all new energy drink. By common knowledge, we’re all aware that certain products sell themselves, but that doesn’

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ROI.COM.AU Digital Update – Episode 2

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we're excited to show you our second episode. In this edition, website designers Luke Honey, Alan Scott and Matthew Storer share their i

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DIY Social Media Leaderboard

Although you’re probably equipped with our downloadable social media calendar, sometimes having a physical leaderboard to quickly glance over is helpful to remind you of how your social media pages are tracking. But instead of wasting paper on pri

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