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“Why Instagram” Sincerely, Boring Businesses

You’ve certainly heard of it or you may have a personal account of your own. The phenomenon of Instagram (affectionately known as “Insta”) is a staple in the social media world, with larger corporations now garnering a large following throug

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ROI.COM.AU Digital Update Episode 3

We're back with another "Digital Update" here at ROI.COM.AU, our latest fortnightly series on digital marketing. In our 3rd instalment we talk about the importance of knowing how to write Adwords content for your audience, taking into account your

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Google Chrome to flag insecure and untrustworthy sites

Picture this - you're on a website, about to register your details to sign up to a mailing list, receive that free product trial or buy your favourite pair of shoes on a site you've shopped at for years. In the top left hand corner, a bright red

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Searching for Search Engines (platforms on the rise)

At ROI.COM.AU we're all about scouring the online world for what's making waves, shaping how real life people connect, no matter the distance. In this particular post we've focused on search engines both new and old that have had great influence o

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How To Sell Your Boring Product On Facebook

The reality is that not every product is as stylish as the new MacBook, as appealing as the latest BMW, or as lively as Red Bull’s all new energy drink. By common knowledge, we’re all aware that certain products sell themselves, but that doesn’

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ROI.COM.AU Digital Update – Episode 2

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we're excited to show you our second episode. In this edition, website designers Luke Honey, Alan Scott and Matthew Storer share their i

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DIY Social Media Leaderboard

Although you’re probably equipped with our downloadable social media calendar, sometimes having a physical leaderboard to quickly glance over is helpful to remind you of how your social media pages are tracking. But instead of wasting paper on pri

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Free Social Media Calendar Template

Whether you’re a veteran or new to the social media marketing game, one thing shall always remain; the need for expert planning. So in order to make sure your content is released "right on time", ROI has provided a free calendar template that’

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5 Must Have Social Media Tools

Header image courtesy of www.mytotalretail.com With social media shaping the digital marketing landscape, the need for engaging content is greater now than ever, no matter the platform. While you may fancy yourself a con(tent)-art

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ROI.COM.AU Digital Update – Episode 1

The Digital Update is ROI.COM.AU’s new series of fortnightly videos on the latest in digital marketing – and we’re happy to say the first episode is now live. In the maiden edition, digital strategists Caleb Wynne, Robert Somers and Brett de

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Google Penguin update: What you need to know

Google’s new algorithm Penguin 4.0 has now gone live. David Pocock explains how these changes will affect your website and what you can do to avoid plummeting down the search results. What is Google Penguin? Put simply, Penguin is the name fo

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QANTAS RADIO – Founder and CEO of ROI.COM.AU Ewan Watt talks business with Alan Kohler

Founder and CEO of ROI.COM.AU Ewan Watt discusses digital marketing trends. Where it is at now…and where is it heading? LISTEN BELOW. [audio mp3="http://www.roi.com.au/wp-content/uploads/2016/01/Ewan-Watt-Q-Radio

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Melbourne Cup Winning Icon Michelle Payne – New ROI.COM.AU Ambassador

ROI.COM.AU has announced Melbourne Cup winning jockey, Michelle Payne as agency's Ambassador for the next 12 months. Ms Payne, the woman who famously stopped the nation in 2015, will be involved in a number of events with ROI.COM.AU designed t

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ROI.COM.AU Launches Sydney Office

ROI.COM.AU is pleased to announce the launch of it's Sydney office on the 11th of August at a cocktail event held in conjunction with Google Australia. ROI.COM.AU CEO Ewan Watt and Google Australia's Mitchel O’Donohue covered the latest updates

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What does the new Google Adwords mean for your business?

Imagine 15 years ago, the Yellow Pages sales representative said to your business: A) You can increase the size of your bold listing by almost 50% B) It won't cost you any more money C) You can update your value proposition or sales messaging da

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#TBT Top 10 Most Memorable Australian TV Ads

We are pretty lucky at ROI.COM.AU, our close ties with the people at Google ensures we are always kept up to date on the absolute latest enhancements to the suite of Google Advertising products. The digital world is forever changing and at times the

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What does the rise of voice search mean for SEO in the future?

What is Voice Search? The future of search is an ultimate mobile assistant that helps you with your daily life so you can focus on the things that matter.  - Behshad Behzadi (Google’s Director of Conversational Search) Voice search means

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3 Things I Learned From Auditing 170+ Websites

It’s always easy to throw more money into advertising. But if your website isn’t holding up its end of the deal, you may as well be throwing away your cash. That’s why, at ROI.com.au, one of the first things we do when we engage with

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Has your business been given the flu shot?

It’s that time of the year when unfortunately some of us catch a cold or the flu. But alas, there is no need to worry - just buy a “jab” of the flu shot and you’ll be fighting fit for the next six months….Right? Whether it is your

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Fighting back against online travel giants

ONLINE travel agencies (OTAs) can get your property’s name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent ho

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