To keep on top of changes in the industry, I read. I read a lot. Some may say I read too much but, in all honesty, in our rapidly-changing industry, reading isn’t something you do if you have time, it is something you make time for.
Luckily there are so many people in our industry sharing their tips, tricks, thoughts and ideas. I wouldn’t be the SEO I am today without spending the time reading the tips, tricks, thoughts and ideas of some of these people.
I have over 40 blogs in my Feedly (yes, I’ve moved on from Google Reader), but below are 10 of my favourites:
My top spot goes to UK-based digital marketing agency, Koozai. The guys at Koozai consistently deliver high quality, relevant, timely, helpful articles. From easy-to-follow walkthroughs like this one on enhanced campaigns by Dean Marsden, to helpful technical tips on avoiding duplicate content by Chris Simmance, to more thought-provoking pieces like this one by Mike Essex, I always enjoy the read. Not only do I enjoy it, I always take something away from it that helps make me a better SEO. Top marks to Koozai, keep up the good work guys!
Check it out: http://www.koozai.com/blog/
Kaiserthesage is written by Jason Acidre, the master, in my opinion, of long-form content in the SEO industry. Check out his blog and you will see almost every article is in excess of 3 million words (ok, I’m exaggerating, but you get the point) and if you have the time to read that much, you will truly learn some amazing things. What I think is best, is that Jason doesn’t just give you his opinion, he talks about techniques he has actually tried and which have succeeded. Here’s a great example.
Check it out: http://kaiserthesage.com/
Another one of my faves (and proving I seem to have a preference towards blogs beginning with the letter ‘K’), comes Kikolani by Kristi Hines. Kristi is a regular poster and many of her articles generate a decent amount of discussion, like this recent article on premium SEO tools to try for free. What I really love… she takes the time to reply to everyone’s comments.
Check it out: http://kikolani.com/
4) Cucumber Nebula
Keeping with the ‘K’ theme, Kucumber Nebula 😉 is an SEO blog coming from a slightly different angle compared to the above three, but an angle I really like. The blog is dotted with some of the usual articles about tips and techniques, however contains some amazing articles about what it is like to work in the online marketing industry, such as this one on how to be your agency’s favourite client, and this one on personalities that make great SEOs.
Check it out: http://www.cucumbernebula.com/blog/
5) John Doherty
John’s blog is a great mix of useful, actionable articles, mixed with opinion about the industry along with his own personal experiences. I can really relate to a lot of what John says, with his article on becoming a better writer being one of my favourites.
Check it out: http://www.johnfdoherty.com/
6) Jonathon Coleman
Similarly to the above, I love reading some of the more personal articles from Jonathon Coleman, like this one about public speaking.
Check it out: http://www.jonathoncolman.org/
7) Justin Briggs
I appear to have moved onto the letter ‘J’. This is a coincidence, I promise! Justin doesn’t post much, but when he does, I like what he writes. Justin again mixes technical walkthroughs with thought-provoking personal opinion. A favourite of mine from the latter category being this incredible personal post titled ‘First Time, Every Time’.
Check it out: http://justinbriggs.org/
8) SEO Nick
Nick Eubanks is well respected in the industry, and rightly so. Search for ‘seonick’ over at inbound.org and you’ll see how heavily voted many of his articles are, like this one on growing website traffic which, at the time of writing this article, had received in excess of 130 upvotes. That’s pretty high by Inbound’s standards.
Check it out: http://www.seonick.net/
9) Point Blank SEO
A huge amount of what I know about link building comes from the Point Blank SEO blog by Jon Cooper. If you only ever read one article on link building, make sure it is Jon’s complete list of link building strategies. I’d love to know how long it took him to write that. Jon?
Check it out: http://pointblankseo.com/blog
There are 2 articles that, as an SEO, I really do not think I would not have been able to live without. What’s common between those articles? Both were written by distilled. The first is the amazing Excel guide for SEOs by Mike Pantoliano. If you do SEO, you need to learn Excel. Period. The next is the equally amazing ImportXML guide for Google Docs by David Sottimano. These two articles alone helped me to increase my personal productivity by… well, a lot.
Check it out: http://www.distilled.net/blog/
There you have it… 10 blogs I love and why.
Do you have any others you want to share? Let me know in the comments below.