MOST Australian businesses in 2015 want to create Facebook accounts that add real value to their bottom line.
But grabbing the attention of the right customers is never as easy as it seems.
Here is a selection of our top picks for Facebook marketing tools to help you stand out from all the noise.
Use Tug of War to host an interactive contest for your customer base to choose between any two options.
For example, if you run a travel agency, you could ask you users to vote on whether Sydney or Melbourne is the better city to visit.
Tug of War is a powerful way of generating engagement, which is crucial if you want your post to appear in your fans’ newsfeeds.
The trick is to choose a topic that your target audience is passionate about so that strong engagement is achieved.
When fans do comment, or like or reply to another person’s comment, it appears on their wall along with an image and link back to your post.
You will have to pay for Tug of War. But there is an option to try it free first.
Setting up Conversion Tracking (Facebook’s own tool) helps you track the effectiveness of your ads based on the specific action you want them to complete, like buying a product.
Fanpage Karma is a paid tool that provides a free version that allows you to do a fairly detailed analysis of your Facebook Page and a comparison with your competitors.
Start by entering your Facebook Page name or the Page name of your competitor and click on the button to get free insights.
If you’re trying it out, make sure you create a free account and log in to see its full potential.
If you already have curated lists of audiences that you are using, you can upload them to your brand’s Facebook account to make your campaigns 100% targeted.
For example, you could use your email subscriber list to as a custom audience, ensuring that your ads are reaching exactly the right people.
And don’t stress, when you upload your lists, your information is encrypted so that no one can access it, not even Facebook.
This simple contest app lets you connect your Facebook pages and try out three different types of contests to reward those who engage with you.
- Sweepstakes – Randomly pick winners among the fans who have liked or commented on a post
- Quiz – Ask fans a question, pick a winner among those who answered correctly
- Photo contest – Ask fans to comment with a photo, pick a winner among those with the most likes
Behind images, headlines are the second most visible feature in the Facebook news feed and influence whether users click through on posts.
Headline Analyzer’s feedback won’t be applicable to you 100% of the time. But it does offer value for those who are struggling to create effective headings.
Page Insights is essentially Facebook’s version of Google Analytics. Track your page’s traffic to better understand how audiences are engaging with your page.
Creating effective Facebook ads can be tough, especially if it’s your first time running an ad campaign.
To be successful, you need a combination of highly relevant targeting, suitable images and copies and an understanding of the technical side of ad optimisation.
So it’s helpful to look through AdEspresso’s collection of best-practice Facebook ads for inspiration.
This a subscription service. But it’s worth using the free trial for weeks to if it makes a difference.
If you’re optimising and managing many different ads at once, your brand should be using the Power Editor. You can easily make minor variations to the same ad to test what works the best with your audience. This is also where you can create custom audiences for sharing ads.
Similar to Fanpage Karma, Likealyzer reviews Facebook pages and comes up with an overall score and recommendations on where to improve.
All you need to do is enter a Facebook page URL, and Likealyzer will return easy-to-understand statistics and advice on the health of your page.
You can also use it to keep an eye on your competitors.
This is a free tool.