Up and Coming Social Media Apps

Top 6 Lesser Known Social Media Apps

You may have heard of a few of these apps, however, these are yet to be popular in Australia.

In the meantime, find out what’s making the rounds in the US and jump on the band-wagon before they blow up here!




Designed to be the video version of Twitter, this app was created when Twitter’s directors were overseas and wanted to share videos of the protests in Turkey back in 2013.

The app provides a live streaming option as well as social networking services such as follows and shares. While this would have been an excellent application at the time, the app seems extremely obsolete with the advent of Instagram’s video and “stories” option released this year.

Should some sort of unique upgrade occur, it seems like this app’s days are numbered, however apps of the like can always be thankful for Periscope being the vanguard of video in social media.




Yik Yak:

The Yik Yak application can best be described as an online forum that allows people within a 5 mile radius to contribute to a discussion thread.

Contributors can post text, pictures and even “like” or “dislike” contributions. Considered a microblogging platform, the app has become very popular amongst college students, allowing them to share information and ideas within their campus confines and inform each other of events.

However, the creators have endeavored to hinder the apps potential for cyberbullying, creating barrier zones in Middle and High Schools.

However, the app shows no signs of slowing down despite this and continues to be utilized by college students worldwide.




An acronym for “want, need, love”, Wanelo is an online shopping application that acts like a digital mall, where account holders can view and purchase items being sold online.

However, the app differs from Ebay in that it comes with a social sharing aspect, where friends of users can share information on the types of items they’re buying and where they found them.

The app also allows shoppers to find items through the use of hashtags; very different to Ebay where buyers usually have a product in mind rather than wish to have a browse.

With over 11 million users using the application to this day, the app’s adherents continues to grow, with more and more male users downloading it for their shopping too!




Stumbleupon is a treasure trove for those who love to discover online content.

Much like the algorithm that has you falling down a rabbit hole of videos on Youtube or Wikipedia articles, Stumbleupon will find articles and content for users based on their defined interests.

A list of applicable blogs, images and communities will be provided to users, with a voting system that allows them to share their approval or dislike of content consumed.

This further assists the app in finding more appropriate content for the user.

Considered to be a more all rounded version of Pinterest (which only exhibits photos), Stumbleupon is a great place to find inspiration as well as educate and consume interesting information that suits your tastes.




Similar to Stumbleupon, Digg is also a content sharing platform that allows users to discover new and engaging content relevant to their interests.

They can either “dig” up relevant content, or “bury” things they haven’t enjoyed. Like with most apps, Digg hasn’t been free of controversy.

Political enthusiasts have often organized to bury articles that praise opposition parties, as well as dig up more and more articles according to their ambitions.

However this sort of public activity is inevitably in the hands of the public and unable to be policed.

Digg however is still used by millions, sporting a sleek design akin to culture magazines and an easy to use interface.




Created in 2007, Bizsugar is pretty much the love child of Linked in and Facebook.

It’s an application for small businesses to share ideas and apply to discussion forums in a more casual way than Linkedin, but more refined than Facebook.

Users who read a published article can show approval through a voting system where “sugars” are given. Very much akin to the idea of showing someone you like “a little sugar”.

Comments are also commonplace with most users being professionals, hence limiting contributions to interesting and respectful pieces based on maintaining startups and networking;

So certainly no bullying here but maybe just a bit of bragging.

The app has a mobile version but still has quite a way to go in achieving cult status like its “parent” brands.



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