It’s always easy to throw more money into advertising.
But if your website isn’t holding up its end of the deal, you may as well be throwing away your cash.
That’s why, at ROI.com.au, one of the first things we do when we engage with new businesses is run a complimentary audit of their website.
Over the course of several months, I’ve had the opportunity of auditing over 170 websites for B2B, eCommerce, and local businesses.
After analysing so many businesses, I was astounded at the problems that would frequently arise.
The good news is that these problems are often easy to fix, so they are quick wins if you recognise them early.
In this article, I’m going to share the most common issues I see with business websites.
If you think they apply to you, I urge you to fix them immediately.
No Value Proposition on Home Page
Before bombarding your customers with products and prices, you need to clearly communicate the most persuasive reasons why people should buy.
Unless you’re a well-known brand, it’s likely that new website visitors aren’t going to know why you’re any different than the next guy (who is just a couple clicks away).
Your homepage needs to clearly and succinctly summarise why you are different and why customers should continue their buying journey with you.
Keep in mind that people are time poor.
Keep your value proposition short and sweet.
Try to avoid long paragraphs that nobody has time to read.
This may seem obvious, but you would be surprised at how many businesses get this wrong.
Slow Page Speed
In our fast-paced online environment, it’s critical that businesses are agile.
So it would seem obvious that a business’ web page should load in no more than a few seconds.
Yet more often than not, this isn’t the case.
Everyone knows how frustrating it is to wait for a web page to load.
So why should your business’ website be any exception?
With the right expertise, improving your page speed is usually a quick fix.
And believe it or not, if you do so, you’ll be ahead of many businesses in the online market.
Ever clicked on a link and ended up on a blank page with a 404 error?
Rarely do I see a website that isn’t riddled with these.
You may as well be sending your customer on a wild goose chase.
Does your website have broken links? Take two minutes and check with the dead link checker tool.
If you do, you need to stop neglecting your user experience and fix your broken links now.
Your customers will be grateful for it and so will your wallet.
Do you know how well your website is performing?
If you’d like to find out, contact us to get a free website report for your business.