So you want to save some money and make your own website for your newly established business.
This seems like a wise decision, I mean, with registration fees, limited investments and every other cost under the sun, creating your own website is a surefire way of adhering to your budget in order to get your company off the ground.
However, websites (the new calling card for businesses) are absolutely crucial in connecting with your customers.
Even if you make one yourself, you have to make sure that it’s not only functioning but keeps the behaviours of your visitors (and potential clients) in mind.
Here are some important things to consider when creating a DIY website
The search box and where it’s located
If you’re providing a lot of content to your customers on your site, you’ll need to make sure they can find exactly what they’re after.
This is where a search box comes in handy.
Not only that, but you’ll need to put it in a location that’s highly visible and easy to access.
No search bar “hide and seek” people.
We recommend the top right-hand corner of your site, just because the human eye tends to gravitate there.
Avoid poorly organised content
Once you’ve got the client through the front door (of your website), you’ll have to make sure that they’re not going to suffer from sensory overload from your text, banners and videos all vying for their attention at once.
Be sure to strip down your site to the crucial information relevant to your customer’s search.
It’s like inviting a date to meet your family.
You don’t invite your all relatives, just the few who matter most.
Responsive design layout
If you haven’t read our previous blog post on this, you can do so here.
Basically, with mobile dominating how people search for information, your website will need to be responsive to every platform your clients browse the web from.
This is even feasible for DIY sites with even Wix and Squarespace having mobile design options.
With this in mind, be sure that your content (which is relevant, as mentioned previously ಠ_ಠ) is carefully curated for mobile as well as desktop.
Avoid excessive loading times
Keeping customers waiting for your page to load beyond 3-4 seconds will lead to an instant drop off from your site.
Sadly, people don’t have the patience or time to spare in today’s digital age.
Expectations are high, even if you’re a business is just starting up and trying to make its’ way in the world.
The “small town girl trying to make it big in the city” story won’t work with websites, people are ruthless with technology so be sure to get help if your page is taking too long to load, because…
Update your site regularly
With technological advances occurring quickly and inbound marketing proving hugely influential on sales, be sure that you’re a step ahead of the game with updates and website tweeks that’ll keep your site relevant.
Updating an online blog will also help your page rank in search results due to the new content so you can be confident your site will maintain its presence online.
For more simple websites, DIY is a feasible option, but the more complex it needs to be the more expert advice is crucial.
Be sure to speak with a specialist if there are plenty of moving parts to your page.
After all, it’s an investment that’ll secure a great lasting impression for your business and help you achieve the goals you’re after.